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For lots of accounting firms, tax time is the busiest time of the year. And with the year on the verge of ending, tax season will be here before you know it. Now’s the perfect time to begin thinking about your tax time marketing plans. Implementing the right accounting firm marketing strategies for tax season could result in more new clients than you thought possible. Some strategies to consider leveraging this tax season include:
Send Postcards Early and Often
Don’t make the mistake of excluding direct mail from your marketing strategy this tax season. The right mailing campaign can go a long way in creating lifelong connections with new clientele. That’s especially true if you mail your recipients early and often. One of the biggest misconceptions about mailing campaigns is that just one postcard can do the trick. In order to truly reap the rewards of direct mail, you’ll need to reinforce your message at least a few times.
If you only send your audience one postcard they may forget the details of it before actually beginning their tax prep plans. But sending multiple postcards from the end of January until mid-April gives your audience multiple chances to consume your message and reach out to you. And the tracking capabilities mailing campaigns offer enable you to easily measure the results of your campaign. This makes the process of determining whether or not your expectations were met easier than you can imagine.
Unlock Bigger Savings By Exploring Discount Zones
Pricing is among the most pressing concerns when it comes to direct mail marketing. But the good news is that GrowMail offers numerous options for price-conscious marketers. The first is Every Door Direct Mail, or EDDM for short. EDDM campaigns get delivered to each address on your selected mailing route. These mailers are priced as low as $0.23 per piece.
The low cost mailing options don’t stop there. GrowMail offers an exclusive alternative to EDDM campaigns known as Discount Zones. These mailing routes cost less to reach due to increased printing efficiency that enable us to pass these savings along to our customers. The only catch is that Discount Zones are first-come, first serve. That means, if you’re sending postcards to a specific area over a period of time no one else can send to that mailing route until your campaign ends. For a limited time, you can send mail to discount zones for as low as just $0.20 per piece!
Craft Custom Mailing Lists With Targeted Direct Mail
Let’s say for instance that you know exactly who your ideal customer is. You know how old they are, their income level and even the cities they may reside in. In this case, using targeted direct mail makes reaching this audience simple. GrowMail’s targeted direct mail software enables you to reach audiences based on a variety of details like age, home ownership status, gender and more. And as an added bonus, you can even personalize the postcards you send using targeted direct mail.
And you can make a big first impression on your recipients with a personalized postcard. Personalization, combined with a compelling design and call to action could be just what it takes to exceed your campaign goals. If you need assistance designing your postcard, look no further than GrowMail. Our battle-tested design team is more than ready to help you bring your design to life. We also have a full-library of customizable direct mail templates available for download, or to use for inspiration for your next campaign.
Use Direct Mail To Develop an Omnichannel Accounting Firm Marketing Strategy
An omnichannel marketing strategy is one that entails multiple channels. And combining your direct mail efforts with other accounting firm marketing initiatives is a must. That’s because doing so reinforces your message and gives audiences multiple opportunities to connect with you. One of the most effective ways to develop an omnichannel marketing strategy is by blending your digital marketing and direct mail efforts together.
Here are a few examples of how you can do that:
- Showcase Ratings and Reviews on Your Postcards:
These days, reading the reviews of past clients is a vital aspect of research for most people. But the last thing you want is for potential clients to get wow’ed by the reviews of a competitor. One of the best ways to avoid this is by including your high reviews directly onto your postcards. Recipients not having to search for third-party reviews can also help speed up a recipients’ decision-making process.
- Include Social Channels That Enable Recipients to Reach Out With Questions:
Don’t underestimate the power of social media. You’d be doing yourself a disservice by solely including your phone number and website on your postcards. By including your social media handles on your postcard, you could invite your audience to reach out with questions or inquiries that way. Simply encouraging your recipients to follow and engage with your posts on social media could result in a long-lasting relationship with new clients – especially younger ones.
- Lead Recipients to Your Website Using a QR Code:
If you’ve got a lead form on your website, drive recipients directly to it by including a QR code on your postcard. Doing so minimizes the likelihood of recipients getting lost in the shuffle of other pages on your website. Additionally, you can use QR codes to track the success of your campaign. At the end of your campaign, you’ll receive a report letting you know how many recipients scanned it.
Begin Leveraging These Accounting Firm Marketing Ideas With Help From GrowMail
Adding new initiatives into your accounting firm marketing strategy can be daunting. But you don’t have to go through that process alone. The marketing specialists at GrowMail have been guiding recipients to direct mail success for decades. Don’t wait until it’s too late to begin your tax season outreach. To begin attracting more clientele in time for the tax season rush, connect with a GrowMail marketing specialist today.