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- What is Every Door Direct Mail (EDDM) for Postcards?
- Reduce your customer acquisition costs for geographically targeted campaigns!
- Get Bigger with Your Messaging
- Check Out Discount Zones for Additional Savings
- Our Experts Are Here with You Every Step of the Way
What is Every Door Direct Mail (EDDM) for Postcards?
Every Door Direct Mail (EDDM) postcards offer a cost-effective, efficient way to get your brand into every mailbox within a defined area, no mailing list required. You can choose your target zone with our map tool, whether that’s a neighborhood, ZIP code, or city, and we handle the rest. Our team prints your postcards, the USPS delivers them to all the households and businesses along the delivery routes you selected.
This makes every door direct postcards an ideal option for small businesses looking to scale outreach quickly. Unlike traditional campaigns, you don’t need to invest in or manage a mailing list—saving you time, money, and data headaches. It’s a streamlined way to blanket the neighborhoods that matter most to your business.
Reduce Your Customer Acquisition Costs for Geographically Targeted Campaigns!
With every door direct mail postcards, you can cut through customer acquisition costs while keeping your targeting razor sharp. Our rates start as low as $0.23 per piece, and with our EDDM Map Tool, you can define the exact areas to reach. Whether that’s based on ZIP code, city, or delivery routes.
Check out the EDDM Price Estimator to see how cost effective it can be to reach your target audience through a direct mail campaign.
Plus, thanks to how EDDM printing is structured, this approach creates an affordable entry point for businesses testing direct mail for the first time or expanding into new areas. If you’re ready to scale locally, GrowMail helps you do it cost effectively, and fast.
Get Bigger with Your Messaging
Want to make a big impression? EDDM postcard sizes allow for larger format postcards than standard mailings, at no additional cost. These oversized formats don’t just look great; they stand out in the mailbox and help increase visibility for your brand. To send your message through EDDM your designs will need to be at least 6 ⅛” long on one side, that’s quite a bit larger than a standard 4”x5” postcard available in some campaigns.
Learn more about sizing options and costs for reaching your customers through an Every Door Direct Mail campaign.
Our team can help you select the best EDDM sizes to match your design goals while staying compliant with every door direct mail postcard sizes and USPS regulations. Plus, moving to a larger size won’t increase your per-piece cost. Just another reason why EDDM printing is a smart move for brands aiming to get noticed.
Check Out Discount Zones for Additional Savings
Our Discount Zones program can unlock even more savings for qualified campaigns, with rates as low as $0.20 per piece. But while Discount Zones offer exclusivity on certain routes, they come with limitations like restricted availability and set timing windows.
If flexibility is a priority, EDDM may be the better fit. It gives you broader geographic availability and faster setup, making it easier to hit the ground running with your campaign.
Learn more about EDDM vs Discount Zones to see what’s best for your campaign!
Our Experts Are Here with You Every Step of the Way
We know there’s a lot to consider, from choosing between EDDM post card sizes and standard formats, to defining your send zones, to navigating USPS regulations. That’s why our Marketing Specialists are here to walk you through every step.
Our expertise in EDDM postcard printing, targeting, and mailing logistics—combined with your insight into your business goals—makes us the perfect partner for building a high-impact direct mail campaign.
Let’s get your message out there, starting today.