How Sending Valentine’s Day Postcards Can Supercharge Your Sales

The holidays are behind us and love is in the air. As Valentine’s day rapidly approaches, this is a wonderful opportunity to showcase what people love about your brand and products. And you may not realize it now, but one of the best ways to do this is with a well-executed Valentine’s day postcard marketing campaign. Below we’ll give you all the insight you need regarding the benefits of sending Valentine’s day postcards.

Use Valentine’s Day Postcards to Showcase Items Your Audience Has Fallen In Love With

Love at first sight isn’t just a trope you see in rom-coms. Including photos of people using your products and services could be just what it takes to get them to give your brand a chance. That’s because seeing others wearing your clothing or using your services enables them to envision themselves doing the same thing. And if you can avoid using stock images and instead showcase examples of user-generated-content, that’s even better. User generated content in the form of reviews with photos or unboxing videos can go a long way.

After all, your audience may enjoy reading your marketing messaging, but the truth is that customers prefer to hear from other customers. And providing feedback from real customers, along with an image of what your items look like could be just what it takes to get skeptical recipients to make their first purchase. Nowadays, researching ratings and reviews is a mandatory step within the buying process. Including them on your Valentine’s Day postcards enables you to deliver those reviews right into a lead’s mailbox.

Make Shopping Easier With Your Valentine’s Day Postcards

Adding customer reviews isn’t the only way to use postcards to make the shopping process simpler for your recipients. When it comes to using postcards to streamline the shopping experience, the possibilities are truly endless. A few more suggestions you can use that are capable of simplifying the shopping process include:

• Product Recommendations:

Let’s say for instance that you’ve got new products that are flying off of the shelves. In this case, Valentine’s Day postcards could be a great way to build the necessary urgency to exceed your sales goals. One of the best ways to do that is to feature these hot items with a caption indicating that they won’t be available for long. This could instill a sense of FOMO that leads to recipients making a purchase ASAP.

• Sales & Promotional Discounts:

You never know how any leads near your retail location are a small discount away from becoming lifelong customers. Suppose you’re a jeweler and you’re running a discount on engagement rings leading up to Valentine’s day. Sending a postcard to the residents nearby informing them about this promo could result in nearby shoppers taking advantage of this discount. And if the customer is happy with the reaction the engagement ring garnered, you could see this customer again for anniversary gifts in the future.

• Encourage Recipients to Connect With You Online for More Information:

Maybe recipients have questions that need to be answered prior to making a purchase. In this case, using your postcards to drive recipients to your social media platforms or to your website where recipients can find more info could be just what it takes to get recipients to make a purchase. This way, recipients can message you with their questions or concerns at their own convenience.

Use Your Valentine’s Day Postcards to Introduce New Products or Services to Audiences

If you’ve added new products or services to your inventory, you’d be doing yourself a massive disservice by not informing your audience. At the end of the day, even your most loyal customers won’t know about your newest products and services unless you inform them. And you have to remember that email inboxes contain an overwhelming amount of marketing messaging. That means the best way to communicate the new products or services you offer could be through the mailbox. 

Digital fatigue is real. So sending a Valentine’s Day postcard could be the ideal solution for updating your audience about your product offerings. That’s especially true around Valentine’s Day when recipients are probably going to be on the hunt for gifts for their significant other. By showcasing your newest products, you could entice recipients to shop with you instead of a potential competitor.

Track the Results Of Your Valentine’s Day Postcards

Tracking the results of your campaign is essential for properly assessing the results of your campaign. If your campaign performs well, you’ll know what to replicate in future campaigns. On the other hand if your campaign underperforms, these insights could help you determine how to proceed on upcoming campaigns. Gathering these insights is simple, too. A few common methods for tracking your Valentine’s Day Postcards include: 

• QR Codes:

Including a QR code enables recipients to take your desired action within seconds of receiving your valentine’s day postcard. This QR code could take recipients directly onto a product page or directly to a site where reviews can be read. And once your campaign ends, you’ll receive a report letting you know how many recipients scanned it. 

• Tracking Phone Number:

Don’t forget that some members of your audience may prefer to speak to a human about your sales or products. In this situation, including a unique phone number on your Valentine’s Day postcards can help. And as an added bonus at the end of the campaign, you’ll be able to see how many phone calls it led to.

• Unique URL:

Including a campaign-specific URL on your postcard accomplishes multiple goals. First, by ensuring your campaign-specific URL takes visitors to a landing page that showcases your most in-demand products you drastically simplify the buying process. Then, once your campaign concludes, you can see how much traffic made it to that landing page. 

Begin Designing and Mailing Your Valentines Day Postcards With GrowMail Today!

There’s no time like right now to begin planning your Valentine’s Day postcard marketing campaigns. The marketing specialists at GrowMail have been helping brands across a variety of verticals run highly effective postcard marketing campaigns. If you’re ready to find out how, kickstart your first campaign by creating an account and using our Targeted Direct Mail Software to craft a mailing list.