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Don’t underestimate the power of postcards when it comes to increasing membership at your house of worship. Leveraging the right elements in your church mailing campaign could allow your congregation to grow beyond your wildest expectations. That’s especially the case when you combine direct mail with other strategies like email newsletters or maintaining an active social media presence. Some direct mail insights that are capable of getting your church in front of potential members include:
Promote Church Events Early and Often With Every Door Direct Mail (EDDM)
Let’s say for instance that your church is planning to host an Easter Brunch after service. If your goal is to maximize turnout for those events, you have to be persistent when it comes to reminding your audience about it. And one of the best solutions for reinforcing messaging is every door direct mail (EDDM). That’s because these types of campaigns allow you to send mail to each address on a mailing route of your choice.
Relying on EDDM campaigns also enables you to send direct mail for as low as $0.23 per piece. Suppose you’d like to send 10,000 postcards to a nearby community informing them of the upcoming festivities at your church. Working with GrowMail enables you to send 3300 postcards in three separate drops, allowing that community multiple opportunities to receive your invitation. This is an ideal formula for building brand awareness with your church moving forward, too. To begin researching your potential EDDM Mailing Routes, enter your zip codes in our map tool today.
Rely on Targeted Direct Mailing Campaigns to Reach Specific Audiences
Suppose that your church conducts programs like a vacation bible study that appeals to specific members. In this case you can use a targeted church mailing campaign to inform potential new members about those services. Some examples of audiences you can use GrowMail’s targeted direct mail software to reach include:
- Parents:
Imagine that you’re hoping to boost Sunday School attendance. In this case, targeting parents and household sizes larger than two could be just what it takes to get families with children to visit your church and allow your children to attend Sunday School there. A pleasant experience could be the beginning of that family becoming long-term members of your church, too.
- Young Adults:
Suppose there are a variety of programs at your church geared towards attracting and retaining more young adult members. In this case, using GrowMail’s targeted direct mail software to send postcards with details about these programs to residents who are 18-25, single non-homeowners could be exactly how you can connect with that audience. For bonus points, leverage GrowMail’s variable data printing capabilities to personalize your mailers!
- Senior Citizens:
If your church has events that cater towards senior citizens in the community, church mailing campaigns are the ideal way to spread the word about them. After all, that age group is probably more likely to trust messaging that gets delivered via direct mail than any other channel. And you can easily build a mailing list that consists only of recipients that are 65+.
Use Your Postcard Design to Illustrate What Makes Your Church Special
In most cases, people would prefer to see what makes your church special rather than to read about it. Fortunately, conducting a church mailing campaign is a unique opportunity to allow pictures and images to do some of the talking for you. Perhaps seeing images of a full choir and congregation enables recipients to see themselves sitting in your pews on an upcoming Sunday. Or maybe seeing images of congregation members having fun at a church picnic or banquet delivers a sense of missing out that encourages recipients to attend an upcoming event.
If you find the thought of designing your own mailing campaign intimidating, don’t worry. The GrowMail creative team has designed postcards for churches all over the country and would be eager to help you come up with a design that resonates with your audience. But if you are open to designing your own postcards, we’ve got you covered with a full library of church direct mail templates for you to choose from. These could provide the perfect launching pad for your masterpiece.
Track the Results of Your Church Mailing Campaign
Failing to track the outcome of your church mailing campaign is one of the biggest mistakes you could make. After all, if your church experiences an influx of new members, you’d like to know whether or not it was the result of your church mailing campaign. A few techniques you could leverage for tracking include:
- QR Codes:
Let’s say for instance that your mailers generate enough interest for recipients to navigate to your church’s website. By including a QR code that takes recipients directly to a new members page or to a location where they can watch live streams of previous sermons could go a long way towards convincing recipients to become members. And once your campaign ends, you’ll be able to see how many scans your code received.
- Campaign-Specific Link/URL:
Suppose that your postcards encourage recipients to consider attending a certain event. In this case consider including a link that takes recipients to a page on your website where they can learn more or RSVP. This enables recipients to commit to attending within minutes of receiving your mailer.
- Unique Offer, Giveaway or Recognition:
Another idea is to wrap up your church mailing campaign by holding a special event for new members or by offering a small giveaway. Including details about what new members can expect could also entice recipients to consider paying you a visit.
Conduct Your Next Church Mailing Campaign With GrowMail
A well-conducted church mailing campaign has the potential to help you exceed your membership goals. By partnering with GrowMail on your next campaign you’ll leverage years of expertise along with cutting-edge targeting technology that makes connecting with your core audience a breeze. If you’re ready to begin growing your congregation, begin your next church mailing campaign with GrowMail today!