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As the year closes out, now’s the perfect time to begin thinking about how you’ll attack the upcoming year. And if you haven’t been leveraging postcards within your marketing efforts, you won’t find a better time to do so than at the top of the year. There are numerous proven realtor postcard ideas you can begin leveraging that are capable of helping you exceed your goals. Let’s explore them below!
Learn The Differences Between Your Mailing Options
One of the biggest mistakes you could make is diving head-first into a mailing campaign prior to exploring all of your mailing options. Comprehending the nuances of each approach enables you to craft tailored messages that resonate more with recipients, increasing the likelihood of response. Ultimately, a well-informed decision-making process leads to a more impactful marketing campaign. Some of the most common options for mailing campaigns include:
- EDDM
Every Door Direct Mail (EDDM) campaigns offer realtors a cost-effective way to provide specific neighborhoods with a general message. When executing campaigns using EDDM, your postcards get sent to each address on a specific mailing route for as low as $0.23 per piece. And using GrowMail’s EDDM tool, you can research specific mailing routes that contain a high concentration of your target audience. By regularly running EDDM campaigns, realtors keep their name top-of-mind among residents, ultimately increasing brand awareness and generating leads for future business opportunities.
- Discount Zones
GrowMail’s Discount Zones gives marketers all of the benefits of EDDM at just a fraction of the cost. Due to certain printing efficiencies, we have the ability to provide price breaks to specific mailing routes. But these routes are first-come, first-serve. So if you’re compelled by the idea of sending postcards to a specific mailing route once the holidays conclude, claim it today!
- Targeted Direct Mail
If you’re hoping to reach a well-defined audience, GrowMail’s Targeted Direct Mail software is tailor-made for you. That’s because you can craft mailing lists based on a variety of insights including income level, home-ownership status, age and more. And as an added bonus, implementing a Targeted Direct Mail campaign enables you to personalize your messaging to create even stronger connections with your audience.
Tried and True Top of the Year Realtor Postcard Ideas
With a solid understanding of the foundational elements, let’s explore some innovative realtor postcard ideas that can breathe new life into your marketing efforts.
- Seasonal Greetings and Updates
Start the year by sending out postcards with a warm New Year’s greeting, along with a market update or forecast. This approach not only keeps your brand top-of-mind but also positions you as a knowledgeable authority in the real estate sector. Tailor your message to reflect any seasonal trends, such as spring home-buying tips or winter maintenance advice, offering value to recipients regardless of their immediate buying or selling intentions.
- Success Stories and Testimonials
Highlighting satisfied clients through success stories and testimonials can build credibility and trust. Design postcards that feature before-and-after property photos, along with quotes from happy clients. This not only showcases your expertise but also provides social proof, a powerful motivator in decision-making processes.
- Community Involvement
Demonstrate your commitment to the local community by creating postcards that spotlight your involvement in neighborhood events or charitable initiatives. This strategy can be particularly effective for non-profit organizations or franchises looking to strengthen their community ties. By showcasing your investment in the community, you foster goodwill and establish a positive brand image.
Don’t Take On Design Alone
One of the most dauting aspects of mailing campaigns for most is design. Whether it’s due to a lack of design skills, or being short on time, design is arguably the most common obstacle preventing realtors from harnessing the power of direct mail. But the good news is that of is that there are probably more design resources at your disposal than you thought. One is GrowMail’s library of free real estate direct mail templates. You can browse through this library at your own convenience to download and customize your ideal postcard which saves valuable time and money.
And if that’s not enough, you’re in luck! That’s because GrowMail’s creative team is ready and willing to help you bring your direct mail design to life. To begin the creative process, request a design quote today!
Find Out How Well These Realtor Postcard Ideas Resonate By Including Tracking
Failing to track the results of your campaign is a common, yet massive mistake. A few tracking options for your realtor postcards include:
- QR Codes:
Although there’s a higher likelihood of seeing a QR code at your local restaurant or brewery than in your mailbox, that fact could help capture the attention of your audience. And that’s just the tip of the iceberg. Ideally, that code will direct recipients onto a page where recipients can give you their contact information. This enables recipients to begin a rapport with you within minutes of receiving your postcard!
- Tracking Phone Number:
Including your regular phone number on your realtor postcards is expected. But you can take that simple step a little further by including a campaign-specific phone number on your postcards. Once your campaign concludes, you’ll receive a report informing you how many phone calls you got as a result of your postcards.
- Unique URL:
Including a unique URL exclusive to your campaign enables you to easily capture the attention of recipients that may not be expecting to see more than your normal website. And that if that URL takes recipients directly onto a page where they can provide their contact information, that saves recipients time navigating through your website. Like the previous tracking methods, including a unique URL on your postcards means you’ll receive a report informing you of how much traffic it received.
Begin Leveraging These Battle-Tested Realtor Postcard Ideas Ahead of The New Year With GrowMail
You don’t have to search far for a trusted partner when it comes to implementing proven realtor postcard ideas. That’s because GrowMail has been guiding realtors just like you towards high performing campaigns for decades. And yours can be next! To find out how you can begin sending well-designed postcards that result in more sales during the new year, speak with a GrowMail marketing specialist today.