What Are Scratch-Off Postcards and How Can They Be Leveraged?

Many people want to find new ways to get their audience interested in their marketing. But generating that interest is easier said than done. Fortunately, there are a variety of ways direct mail can generate more engagement from your audience. Take scratch-off postcards for example.

Scratch-off postcards are among the most creative and interactive forms of marketing available. These postcards have an area partially covered in scratch-off material. People can use a key or coin to scratch it, uncovering hidden info or offers. For some ideas on how you can integrate them into your next campaign, keep reading.

 

Use Cases for Scratch-Off Postcards

 

1. Contests and giveaways: Scratch-off postcards are perfect for running contests or giveaways. Create a scratch-off area that reveals a unique code or prize. Give recipients instructions to scratch and see if they won a discount, free item, or chance to win a bigger prize. This interactive element generates excitement and encourages immediate engagement with your campaign.

 

2. Exclusive offers and discounts: Use scratch-off postcards to provide recipients with exclusive offers or discounts. Include a scratch-off area that reveals a special promo code, a percentage off their purchase, or a limited-time offer. Scratching off the coating can make the offer more memorable and increase the chance of using it. Surprise is also important.

 

3. New product or service launch? Try sending out scratch-off postcards to build excitement and create buzz. Use the scratch-off area to tease a unique feature, a special offer, or a sneak peek of the product. This boosts curiosity, making recipients eager to uncover the surprise.

 

4. Interactive surveys or feedback: Use scratch-off postcards to gather customer feedback or conduct surveys in an engaging way. Design a postcard that includes a series of questions or statements with multiple-choice answers hidden under the scratch-off area. Recipients can scratch off their chosen responses, creating an interactive experience while providing valuable insights for your business.

 

5. For events or new locations: Try scratch-off postcards to invite people or share news in a fun way. Include a scratch-off area that reveals the event details, a secret password for exclusive access, or a surprise announcement. This adds an element of excitement and encourages recipients to actively participate in the event or spread the news.

 

Tips For Making the Maximizing Your Scratch-Off Postcards

 

Design: Create an eye-catching design that captures attention and clearly communicates the purpose of the scratch-off area. If you can’t design your postcards in-house, you can rely on GrowMail’s award-winning creative team for assistance.

 

• Personalization: Consider personalizing each postcard to increase relevance and engagement. Include recipient names or customized offers.
• Clear instructions: Provide clear instructions on how to scratch off the coating and what recipients can expect to find underneath.
• Quality control: Ensure the scratch-off material is durable and scratch-resistant to prevent accidental reveals during mailing.
• Tell people what to do next, like going to your website, using a discount, or getting in touch with you.

 

By leveraging scratch-off postcards into your next campaign, you can create a more interactive and engaging experience for your audience. This leads to increased response rates and customer participation. But you can’t stop there. In order to determine the level of engagement of scratch-off postcards, it is necessary to monitor your efforts.

How to Track the Success of Your Scratch-Off Postcards

 

After you’ve captured the attention of your audience, you need to understand who actually engaged with it. There are a few ways you can measure the success of your campaign. Some of the most effective methods for tracking the success of your scratch-off postcard marketing campaign include:

• QR Codes:

Use QR codes on scratch-off postcards to direct interested recipients to a landing page when promoting a new product. They can buy or give you their contact info to email them a link for the product debut.

• Personalized URLs:

Grab your audience’s attention by offering a discount on a scratch-off postcard. After that, maintain their interest by presenting them with a personalized URL (PURL). Instead of using a regular landing page, you should create a special landing page for your offer.

Additionally, provide the recipient with a unique URL to access it. If you offer a 20% discount, using a personalized url like “/JohnSmithDiscount20” will catch people’s attention just like a scratch-off.

• Tracking By Telephone:

To track the success of your scratch-off postcard marketing campaign in a traditional way, use a different phone number.

You can link any money made from calls from that special number to your scratch-off postcards. Be sure to include the number in a prominent area of the postcard, so your recipients don’t overlook it.

 

Get Better Results From Your Postcard Marketing Campaigns With GrowMail

 

Scratch-off postcards are just one example of how GrowMail can make outside of the box marketing concepts a fixture of your strategy. There are a variety of non-conventional marketing strategies that we can’t wait to put to work for you. Don’t make the mistake of thinking that you have to conduct your next campaign alone. 

If you want better marketing results, the experienced team at GrowMail is ready to help you. Over the past 20 years, businesses in various industries have achieved impressive results with our comprehensive marketing solutions and expertise. Our range of services has proven to be highly effective for businesses across different sectors. Find out why so many businesses rely on GrowMail for marketing results by scheduling a free consultation today.