1-844-222-4769
If you’re looking to reach thousands of households without breaking your budget, Discount Zone Mailers are worth exploring. They offer exclusive access to deeply discounted postage rates—helping you dominate the mailbox while saving up to 40% compared to other direct mail options.
Why Should My Brand Consider Discount Zone Mailers?
Discount Zone Mailers make it easier and more affordable to run local direct mail campaigns. Unlike Every Door Direct Mail (EDDM), which requires route-by-route selections, Discount Zones let you reach entire geographic areas in one go—without the high cost of list rentals or design complexity. If you’re trying to boost awareness, launch a promo, or simply make a splash in a specific region, Discount Zone Mailers can help stretch your marketing budget further, faster.
These mailers are also exclusive during your campaign window. That means no competing ads from other businesses in the same zone while your campaign is running—a clear advantage for making your message stand out.
What Is a Discount Zone Mailer?
Discount Zone Mailers are part of a special USPS mailing program powered by Growmail’s proprietary technology. We use AI to identify areas where high-volume mail bundling can drive the deepest postage savings. These zones typically include thousands of households and are reserved on a first-come, first-served basis.
Mail must be delivered to the entire zone in one drop—and that exclusivity is what makes them so effective.
Want to see available zones? Explore our Discount Zone Mapping Tool to check availability and pricing.
Discount Zone vs. EDDM vs. Traditional Direct Mail
Choosing between Discount Zone, EDDM, and traditional direct mail? Here’s a breakdown:
| Mailing Type | Summary |
|---|---|
| Traditional Direct Mail | Offers full personalization and custom lists but requires more setup and higher costs. |
| EDDM (Every Door Direct Mail) | Targets specific routes without personalization. Simple to launch, but can be more expensive per piece than Discount Zones. |
| Discount Zone Mailers | Delivers the deepest discounts, includes printing and postage, and provides exclusive zone access. Must be sent all at once and offers limited customization. |
Benefits of Growmail Discount Zone Mailers
Big Savings: Up to 40% less than traditional options.
All-Inclusive Pricing: Includes design, printing, postage, and mailing. As low as $0.25 per piece.
Exclusivity: You’re the only brand mailing in your chosen zone during your campaign.
No Mailing List Needed: Use demographic data to target without renting or buying lists.
Get started with our Discount Zone Mailer service and plan your campaign confidently.
What You Need for a Successful Discount Zone Campaign
- Choose the Right Partner – Growmail is the only provider offering exclusive, AI-optimized discount zones. We make it easy with end-to-end support and full-service pricing.
- Reserve Early – Discount Zones can fill up fast, especially during peak seasons. Plan 3–6 months in advance when possible.
- Use the Discount Zone Mapping Tool – Target zones based on ZIP codes, demographics, or proximity to your business.
- Finalize Design and Mailer Size – We offer USPS-compliant templates, or you can work with our team to create something custom. Standard Discount Zone Mailers are typically 6” x 4.25” postcards.
Designing a Mailer That Works
You don’t get personalization with Discount Zone Mailers, but you can still make a big impact:
- Use a strong headline and visual.
- Highlight your CTA—make it bold, urgent, and easy to act on.
- Include QR codes, vanity URLs, or promo codes to track responses.
- Keep it clean: avoid clutter, and focus on one key message.
Need help with design? Growmail can create a mailer that aligns with your brand and drives action.
Boosting Results with Digital Integration
Here’s where things get fun. Pair your mailer with digital tactics like:
- Retargeting ads triggered by QR scans or vanity URLs
- Social media posts with the same visuals and messaging
- Integrating your designs into other digital channels like your website landing pages.
This multi-channel strategy increases awareness and improves results. More touches = more action.
How to Measure Success
To understand how your Discount Zone campaign is performing, track:
- Response Rate: Are people scanning your QR codes or using your promo?
- Conversion Rate: How many responders became customers?
- CPA: Cost per acquisition = Total cost / New customers
- ROI: Overall return on your investment
Use this data to refine your next campaign, test different offers, or try a new zone.
Common Mistakes to Avoid
- Not reserving early: Popular zones go quickly.
- Weak CTA: Make it bold, clear, and urgent.
- Poor targeting: Choose zones that match your audience.
- No tracking tools: Add QR codes, promo codes, and unique URLs.
Ready to Mail Smarter?
Growmail’s Discount Zone Mailers are one of the most cost-effective ways to get your message into thousands of homes. With exclusive access, deep discounts, and expert support, you can confidently launch a campaign that drives results.
Contact our team to get started, or try our Discount Zone Mapping Tool to explore your best options today.