Best Products for Advertising Your Fall Landscaping Services

Marketing your fall landscaping services effectively could change the fortunes of your entire year. If your marketing efforts didn’t deliver the summer clientele you were hoping for, you might be understandably frustrated. But autumn presents the perfect opportunity for you to turn things around. And using the right marketing materials is half the battle when it comes to getting the marketing results you need. A few proven products capable of helping you get more out of your fall marketing efforts include:

Why EDDM Campaigns Are Essential for Marketing Your Fall Landscaping Services

Every door direct mail (EDDM) is among your most reliable options available for marketing your fall lawn care services. Here’s why:

• EDDM Enables You To Send a Larger Mail Piece for Less:

Suppose you’d like to send brochures to your community emphasizing the long-term benefits of year-round lawn care management. A postcard probably wouldn’t allow for enough space. So relying on a mailing option that gives you the ability to choose from multiple sizes is a necessity. EDDM size guidelines allow for both oversized mail pieces, and you can fold them.

• You Can Use GrowMail’s EDDM Map Tool to Identify the Best Mailing Routes:

Let’s say you’re hoping to inform aging residents in your area about your fall landscaping services. Using GrowMail’s EDDM Map Tool allows you to identify mailing routes with a high population of residents that meet your desired criteria. This makes the process of sending fall landscaping postcards to residents who may not have the ability or will to rake leaves easier than you can imagine!

• EDDM Makes Building Brand Familiarity Simple:

Generally, EDDM campaigns are executed in multiple drops. That means, if your first order is for 5,000 postcards, for just one price you’ll be able to send a postcard to an audience of your choice over the course of three consecutive months. And, you only have to pay for 50% of the total cost of your campaign up front.

PS: GrowMail’s Discount Zone mailing option provides the exact same benefits as EDDM campaigns at lower prices. To identify Discount Zones you may be interested in mailing, check out our Discount Zone Map Tool.

Use Targeted Direct Mail To Personalize Messaging for Your Ideal Clients

Suppose you’ve got your target audience(s) all figured out. In order for your message to resonate as strongly as possible, personalization is key. And GrowMail’s targeted direct mail software makes both the targeting and personalization processes completely frictionless. That’s because you can use the demographic insights offered to create mailing lists that only contain recipients that fulfill your desired criteria.

Pretend that your goal is to attract more high-end clients that are likely to use your services year-round. In this case, a few areas you may consider prioritizing include income level, homeownership status, location and age. Relying on GrowMail’s intelligent targeting software increases the likelihood that your message will address the pain points of your most desired clientele. Messaging that resonates, combined with the power of personalization could be exactly what it takes for you to exceed your marketing goals!

Non-Mailing Printed Materials That Enable You to Advertise Fall Landscaping Services Include:

If you’ve got reservations about diving head first into your next direct mail campaign, don’t worry. There are a variety of printed materials that are capable of enhancing your marketing efforts. Some of the most common battle-tested materials for marketing your fall landscaping services include:

• Yard Signs:

Imagine that you’ve just completed a clean up job in a new area you’ve been hoping to gain more clientele in. One of the best ways to advertise your services is by posting yard signs in the lawn (or lawns) after completing the job. This way neighbors and passersby won’t have to wonder who it was that did such a wonderful job at manicuring the yard.

• Door Hangers:

Door hangers are another option for advertising your services in new areas. Once you’ve completed a job, you could inform the neighborhood about your fall landscaping services by hanging them on the doorknobs of the households surrounding the one you just finished working at. Unlike postcards, door hangers greet recipients immediately upon walking through their doors.

• Sell Sheets & Business Cards:

If you’re a regular attendee at networking events, or other places that allow you to prospect for new clients you need something tangible on hand. Business cards and sell sheets are a great way to inform potential clients about your services. And similar to postcards, the people you give your sell sheets or business cards to can easily store them somewhere safe until they’re ready to contact you.

Bonus Tip: Ensure That Your Branding Remains Consistent for Best Results

One of the biggest mistakes you could make is choosing different logos and color schemes depending on the marketing channel being used. If your vehicle graphics are inconsistent with the branding on your yard signs or postcards, recipients may get put off or confused, leading them to search online for a different provider. Keeping your branding consistent is essential to getting the marketing results you’re hoping for. To ensure that your branding remains consistent, you can rely on our design team for help.

Designing marketing material for your mailing campaign or non mailing marketing materials can be time consuming. And considering how many clients will be seeking your fall landscaping service, you may not be able to handle artwork design alone. Our design team has helped hundreds of landscaping companies just like yours create brand assets that win new clients. Yours can be next!

Allow GrowMail to Help You Start Advertising Your Fall Landscaping Services Today!

Another mistake is failing to tap into the years of expertise available at GrowMail. Our marketing specialists are eager to help you make this fall your best ever. If you’re ready to break ground on a campaign that exceeds your expectations, take the first step by downloading a free landscaping postcard template. And if you need further assistance, our team of friendly, knowledgeable representatives is waiting to hear from you!