Discount Zone Direct Mail Vs. EDDM (Every Door Direct Mail)

Don’t embark on your next mailing campaign without comparing all of your options. The last thing you’d want to do is tie yourself to one solution when there’s a more effective, affordable alternative out there. Let’s say for instance that you’re considering conducting an EDDM campaign. In this case, comparing discount zones or saturation direct mail vs. EDDM could unveil huge savings. If you’re unsure about what Discount Zones are, or how they differ from EDDM campaigns, you’re in the right place.

What Are Discount Zones?

GrowMail possesses access to artificial intelligence capable of scanning our outgoing postcards mailings for additional printing efficiencies and savings. This allows us to pass savings onto our customers. Areas where we can capitalize on this level of operational efficiency are called Discount Zones. Typically, GrowMail customers can mail Discount Zones for just a fraction of what it costs to execute an EDDM campaign.

Discount Zone Direct Mail vs. EDDM Pricing:  Discount Zones are at least 40% Less Than EDDM Campaigns

When deciding between discount zone direct mail vs. EDDM, the difference regarding price per postcard is typically what jumps out first. But there area few other pricing details that are just as important, including the facts that:

• EDDM Can Be Split Into Multiple Mail Drops:
  
  If you’re new to EDDM campaigns, you’ll likely be inclined to start small just to see how things work out. And with EDDM, you can take advantage of a 5000 mail piece starter kit for $0.42 each. This enables you to split up your mailing campaigns into three 1666 piece drops each.
  

 

• DZ is One Drop Only All Out Per Order:
  
  Choosing a discount zone mailing campaign restricts you to mailing out your entire order at once. To incentivize efforts to continue building brand familiarity with the Discount Zone you mail, the price per piece drops from $0.23 to $0.20 each when you commit to three consecutive orders at once. And you only have to pay for one at a time.

 

• Discount Zone Pricing Includes Design:
  
  Even though you can’t split your mailing campaigns up in three different drops, you do get quite a lot for just $0.23 each. That price includes printing, design and postage, too!

EDDM Availability is More Widespread Than Discount Zones

Another detail capable of helping you determine what you should choose between Discount Zone direct mail or EDDM is availability. Some key ways the availability between EDDM and Discount Zones include:

 

• Route Selection is More Granular than Discount Zones:
  
  Even though the low prices associated with Discount Zones are enticing, the reality is your target audience may not live within a Discount Zone. In this case, you’ll likely be better off using GrowMail’s EDDM Map tool to identify a mailing route to reach. The only catch is that you may need to find multiple mailing routes for EDDM campaigns to reach just a few thousand households.

 

• Discount Zones Are Way Bigger Than EDDM Routes:
  
  Even though Discount Zones aren’t as widely available as EDDM routes, there are thousands of households within each Discount Zone. This enables you to benefit from lower pricing and broader reach. To find out how to target specific Discount Zones, check out the video below!

 

• How to Find an EDDM Mailing Route:

 

 

• How to Find a Discount Zone:
  

Discount Zone Direct Mail vs. EDDM Timing: EDDM Gets Delivered Faster

Another key aspect of any direct mail campaign is timing. After all, if you’re sending mailers in anticipation of releasing a new product or opening a store location that might be the most important detail. When deciding between Discount Zone direct mail campaigns vs. EDDM mailing campaigns keep in mind that your turnaround time for Discount Zones is longer by a few weeks. Pending proof approval, EDDM campaigns can be sent within 5-7 business days.

But relying on Discount Zones means you may need to wait up to 5 weeks before your mail reaches households. That means if you’re hoping to capitalize on the low prices Discount Zones provide, you should plan significantly ahead. Otherwise, you could run the risk of not being able to get your mailers out to the right place at the right time.

Discount Zone Routes are First Come First Serve

The turnaround time of your mailing campaigns isn’t the only time-sensitive topic regarding Discount Zones. When analyzing the choice between Discount Zone direct mail vs. EDDM, you should consider the exclusivity that Discount Zones provide. Discount Zones entail marketers having exclusive access to the Discount Zone they choose to mail when conducting campaigns. That means if you’re hoping to send postcards to a certain Discount Zone, you should try to place your order as soon as possible before it gets taken.

Once you’ve completed your first Discount Zone order, you’ll be able to immediately select it again for another campaign if you’d like to increase your brand recognition with that particular audience. Often, GrowMail clients will book their Discount Zones anywhere from 6-12 months in advance! EDDM campaigns are the complete opposite. You can select an EDDM route of your choice and begin mailing it at any time regardless of whether or not anyone else is mailing it.

EDDM Allows You to Send Bigger Mail Piece

Whenever you’re preparing to embark on a mailing campaign, remember that size always matters. The last thing you’d want is to design a mail piece for a Discount Zone direct mail campaign only to find out it can’t get sent because it’s too big. When sending mail to Discount Zones, keep in mind that you’re limited to a medium-sized postcard that’s just under a half a page in size. But EDDM enables you to send mailers of several different sizes. 

The most common dimensions for EDDM postcards are:

• 6.25×9
• 6.25×11
  
• 8.5×11
  
• 12×15
  

For more guidelines for sending EDDM postcards, check out our ultimate guide to EDDM campaigns.

Still Need Help Deciding Between Discount Zone Direct Mail vs EDDM – We Can Help! Request A Free Quote

If you’re still unsure of which options reigns supreme when comparing EDDM direct mail vs. Discount Zone mailing campaigns, we can help. We’d be glad to review your campaign goals, target audience and more with you at your earliest convenience to help you make the right choice. To begin the process of selecting the best option for your next campaign, request a free printing quote today.