GrowMail grows dental offices by lowering their practice’s cost of acquiring new customers through postcard marketing for dentists. Our campaigns have been proven to be effective at attracting new patients and bringing them back for more. Scroll down to learn our six tips for running a postcard campaign for your dental practice.
It’s Challenging Growing Your Dental Practice
Each year dentists will lose an average of 12% of their patients. We help dentists overcome churning patients by building intelligent campaigns that target new customers. Our campaigns allow dentists to reach and influence neighborhoods around their practice with postcard marketing. Each postcard is designed to acquire new patients by driving website visits, phone calls, and appointments.
1. Make It Stand Out
Design your postcard marketing for dentists so that it speaks to a potential patient. This means a full color, eye-catching, yet professional design. Start with a great color scheme and your logo. Also, make sure that everything is spaced well and that the important bits of information are the ones that draw attention.
2. Promote One Thing
It’s tempting to tell your potential patients about everything you have to offer. However, the reality is that you need to capture the reader’s attention fast. Postcards are effective, but that doesn’t mean that the recipient will be scanning every word. They need to be able to understand what is being offered in a matter of seconds. Decide on one message and make that the focus of your postcard. You can always follow up with additional postcards later.
3. Showcase Your Practice
Tell new patients how you can help them and why they should specifically come to you. For example, everyone knows that they should see a dentist on a regular basis, but what makes it a better experience at your practice? This is the information you want to include in postcard marketing for dentists. This is your “sales pitch.”
4. Keep It Clear and Simple
Using postcard marketing for dentists to acquire new patients should not turn into information overload. Make sure that you are only including points that are critical for new patients to know. Any more than that can cause the effectiveness of your campaign to decrease drastically.
Be genuine with the data you are including on the postcard and keep it as concise as possible. This could be something like a medical statistic, new technology, or anything else that makes your practice special. Think about what will make new patients trust you. A bunch of lengthy sales jargon and buzzwords won’t cut it.
5. Include a Call To Action
You need to include a clear call to action with a special offer in postcard marketing for dental. Postcards featuring high-quality offers are more likely to encourage new patients to contact you. Here’s a few examples of offers that we’ve seen work:
1. Free Teeth Whitening
2. Free Examination & Consultation
3. Special Discount for Specific Dental Procedure (Dentures, Braces, Implants, etc)
4. Back to School Promotion
You’ll also get a better response from your dental marketing campaigns if you optimize the experience of booking an appointment by making it as easy as possible for the prospective patient.
6. Track it!
Too many dentists are just throwing darts with their postcard marketing campaigns. It’s important to use call tracking, landing pages, and appointment schedulers so that you can track the return on investment from each campaign. This will not only give you confidence that the campaign is working but also give you insights into what type of offer or creative works best.
Wrapping it Up
Using postcard marketing for dental is a great method to acquire new patients. While it does require some special consideration to be effective, a good design will help your practice grow. Ready to start designing your first postcard? GrowMail can help you craft the perfect campaign!