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Don’t underestimate the impact marketing for doctors offices can have on your ability to attract more new patients. Implementing the right strategies is essential for strengthening the relationship between your company and your practice. These methods are also a great way to gain the trust of potential patients who previously had unpleasant healthcare experiences. If you’re unsure of how to begin marketing for your doctors office, this is the perfect starting point.
Why Leveraging Multiple Channels is a Must for Marketing for Doctors Offices
Too often, you’ll see marketing strategies that are too fixated on one particular medium, and that’s where omnichannel marketing comes into play. An omnichannel marketing strategy entails relying on multiple mediums for getting your message across. Implementing an omnichannel marketing strategy has a multitude of benefits for doctors offices in need of new patients. Since your audience most likely receives marketing messaging through a variety of channels, you can’t place too much focus on any singular channel. The idea is to spread your message across a variety of mediums, making it nearly impossible for potential patients to miss it.
Let’s say for instance that you’re used to prioritizing social media for your outreach efforts. In this case, mixing it up by adding postcards into your marketing strategy enables you to connect with potential patients that don’t spend much time online, like senior citizens perhaps. This could be exactly what it takes to connect with audiences that you’ve had trouble connecting with previously. And that could be the beginning of a long, productive patient/doctor relationship.
The Role of Personalization in Marketing for Doctors Offices
Regardless of where the marketing message comes from, nowadays recipients expect it to be personalized. Failing to tailor your message around the personal details of your audience could easily result in it getting lost in the shuffle. Fortunately, personalizing your marketing campaigns is fairly simple. That’s especially true when relying on targeted direct mail campaigns.
Using targeted direct mail campaigns to connect with your target audience enables you to leverage all sorts of insights like name, age, income and family size in your postcards. This enables you to craft messaging that directly addresses the concerns of your target audience. Imagine receiving a postcard from a local medical practice around back-to-school season that contains photos of happy families and kids being comforted by a doctor. This, combined with verbiage emphasizing your expertise in pediatric care would be tough for other neighborhood specialists to compete with. Adding the personal touch of the recipients’ name or city and you could truly make a lasting first impression.
How to Leverage User Generated Content in Marketing for Doctors Offices
User generated content (UGC) is among the most effective resources available when it comes to marketing for doctors offices. That’s because this type of content can ease potential patient’s worries about seeing a new provider. If you’re unfamiliar with UGC, consider it as content generated as a result of your patients direct experience with your medical practice. A few ways you can leverage user generated content in your next campaign include:
- Trust Badges:You can’t underestimate the impact a trust badge could have on your ability to earn new patients. Let’s say for instance that you’re a member of a professional medical association or foundation. In this case, including trust badges signifying your membership in these types of organizations could help instill trust among potential patients that still have reservations about making an appointment.
- Testimonials:
Positive reviews and testimonials are among the most effective marketing resources in your repertoire. Suppose you’ve got patients who are happy with the care you provide. Sharing their thoughts in your marketing collateral could convince patients considering your practice to book an appointment. And you can include them in all types of marketing collateral, from brochures to social media posts.
- Awards & Certifications:If you’ve achieved the honor of winning an award during your career, don’t forget to tell your audience! Telling potential patients about the awards and certificates you’ve earned could do wonders in helping you earn their trust. Considering how hard you’ve worked to distinguish your practice from competitors, you’d be remiss not to include these achievements in marketing materials.
Build Expertise By Sharing New, Relevant Insights
Another great way to build enough trust necessary to become the primary care provider for more patients is to keep your audience in the loop regarding timely topics. Pretend for a moment that the school district your practice is located in your area is experiencing a mono outbreak. This is the perfect opportunity to send postcards containing tips on avoiding it, with your contact information in case a parent believes their child has it. Doing so could result in developing a strong reputation throughout the community for years to come.
There’s an overwhelming amount of sources patients can receive information from regarding diseases, health and wellness. Taking that into consideration, the value of providing them with a source of trusted insights can’t be overstated. A walk in or a phone call where you offer expertise regarding certain health concerns could be the perfect way to begin earning new patients. That’s especially the case if other medical providers in your area are too busy for discussions with new or unfamiliar patients.
Begin Your Next Campaign With GrowMail Today!
Marketing for doctors offices can be a daunting endeavor considering everything else that goes into operating a successful practice. The good news is that you don’t have to embark on this journey alone. For decades, GrowMail has implemented a variety of proven strategies for earning more patients across medical offices nationwide. Are you ready to begin implementing these methods at your practice? If so, begin your campaign by downloading a free postcard template. If you need more assistance, our world-class creative team is more than ready to help!