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If your current home improvement marketing strategy isn’t delivering the results you’re hoping for, the solution you need is closer than you might think. Mailing campaigns are highly effective, and getting started with postcard marketing isn’t much more difficult than changing a lightbulb. But if you’ve never conducted a mailing campaign, the benefits of this marketing method may not stand out right away. If you’re unclear of the benefits direct mail campaigns yield, take these facts into consideration:
Including Postcards In Your Home Improvement Marketing Strategy Reduces Your Cost per Customer
Overspending on customer acquisition is one of the worst mistakes you could make for your home improvement business. And you can’t begin to reduce your customer acquisition costs unless you know how to calculate it. To determine how much you’re spending on customer acquisition, keep this formula handy: sales+marketing costs/number of new customers gained during the campaign. If the cost of your customer acquisition efforts are higher than you anticipated, direct mail can help!
The reality is that mailing campaigns are among the best resources for reducing your cost per customer. And that’s the case for a couple of reasons. First is the fact that you can send direct mail for as little as $0.20 per postcard with select mailing options. Additionally, mailing campaigns enable you to connect with members of your target audience at that price. And when you combine the personalization of direct mail with advanced targeting, the odds of getting the response you need skyrocket.
Mailing Campaigns Allow You to Easily Connect With Your Target Audience
Identifying your target audience isn’t nearly as difficult as getting in touch with it. Fortunately, mailing campaigns provide you with multiple affordable solutions for connecting with members of your target audience, including:
- Targeted Direct Mail:
Suppose you’d like to connect with new leads based on criteria like age and homeownership status to get senior homeowners to take advantage of a discount on their next repair job. In this case, GrowMail’s targeted direct mail software enables you to build custom mailing lists based on all types of demographic insights.
- Every Door Direct Mail (EDDM) & Discount Zones:
Mail sent as part of an Every Door Direct Mail campaign arrives in the mailbox of every address on your chosen mailing route for just $0.23 per piece. Discount Zones, exclusively offered from GrowMail, provide a similar benefit, at the cost of just $.20 per piece. And regardless of which option you choose, you’ll be able to use our online mapping tool to identify mailing routes that contain a high population of your target audience.
- New Mover Direct Mail:
Pretend that your goal on an upcoming campaign is to let residents that have just moved into your neighborhood know about your home improvement business. In this case, relying on GrowMail’s New Mover Direct Mail program is a great way to connect with that audience. That’s because it allows your home improvement business to be first to welcome new residents into the neighborhood, while informing them that if something around the house breaks down, you’re just a phone call away.
Making Direct Mail a Part of Your Home Improvement Marketing Strategy Allows Recipients to Quickly Schedule Service Visits
Simplifying the process of scheduling a home service business goes a long way towards increasing your revenue. Imagine that you’ve received a postcard from a local home improvement business, and since you have no immediate need you save it on your refrigerator. But just a few days later, that changes because you find out that your garage door needs to be replaced. Fortunately, since you just received that postcard, you don’t have to search far to find someone capable of quickly getting the job done.
Since they included a QR code on the postcard, you’re able to make it onto their appointment booking site within seconds, and voila! You’re on track to have your garage door fixed within the week. The easier it is for recipients to take your desired action, the higher the likelihood is that you’ll get the results you’re looking for. The fact that adding a QR code can help you track the results of your campaign is just icing on the cake.
You Can Use Your Postcards to Showcase Your Expertise
Another reason to include mailing campaigns in your home improvement marketing strategy is their ability to separate your business apart from competitors. Here are a few methods for using direct mail to showcase what makes your home improvement business the best around:
- Include Project Photos (Before & After):
A picture is worth a thousand words, and postcards are a phenomenal way to allow your hard work to do the talking for you. Showcasing before & after photos is a highly effective method for proving that your team is capable of tackling even the most daunting home improvement and repair projects.
- Share Reviews & Testimonials:
Including the voice of your customers within your marketing collateral is a must. That’s because for the vast majority of your customers, researching ratings and reviews is a can’t-miss step of the buying process. Including customer reviews and testimonials directly on your postcards provides invaluable assistance to leads during their decision making process.
- Showcase Industry Awards & Certifications:
Including the awards, certifications or other milestones your home service business has achieved on your postcards can make a big first impression on recipients. That’s especially the case if your competitors haven’t reached the same milestones as your business.
Begin Marketing Your Home Improvement Business With GrowMail Today!
The impact mailing campaigns can have on your home improvement marketing strategy is undeniable. If you’re ready to make the upcoming spring and summer your best yet, now’s the perfect time to begin your journey with direct mail. If you’ve got questions about embarking on your first mailing campaign, our team of direct mail experts are eager to connect with you. To unlock the potential of direct mail, create an account and start building your mailing list today!