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Connecting with your core audience through the mailbox has never been easier. If you’re at a loss when it comes to how you can begin leveraging direct mail to better connect with your target audience, you’re in the right place. Familiarizing yourself with every door direct mail (EDDM) is an excellent starting point for embarking on a mailing campaign. Some concepts to remember when it comes to EDDM real estate postcards include:
Make Your EDDM Real Estate Postcards Part of an Omnichannel Marketing Strategy
Don’t underestimate the impact a mailing campaign can have on your marketing efforts as a whole. One of the most underrated benefits of leveraging direct mail is the fact that it’s essential for staying connected with members of your audience that don’t maintain an active online presence. The mistake of believing that digital marketing is the only way to connect with your future clients is all too common. That’s why developing an omnichannel marketing strategy is among the most effective ways to make your services stand out from the crowd.
An omnichannel marketing strategy entails leveraging multiple channels for exposing audiences to your brand. And there are numerous ways you can leverage direct mail as part of your omnichannel marketing strategy. For instance, you can include comments or reviews from your social media platforms on your postcards to help win over skeptical recipients. Another idea is to use your postcards to encourage recipients to sign up for your email newsletter where they’ll be able to get market updates and insights directly into their inboxes.
Use GrowMail’s EDDM Map Tool for Demographic Research
A lot of real estate agents are unaware of the many ways direct mail can be used to reach target audiences. Relying on GrowMail’s EDDM Map Tool for selecting mailing routes reveals key insights about the locations you’re considering mailing. Some key insights that GrowMail’s EDDM Map Tool can reveal insights about include:
- Age:
Let’s say for instance that you’re conducting a campaign geared towards connecting with older homeowners who may be interested in downsizing. You could use GrowMail’s EDDM Map Tool to identify mailing routes that contain a high concentration of older homeowners that find your message compelling.
- Homeownership Status:
Suppose that the goal of your campaign is to inform long-time homeowners about new inventory that has entered the market. In this case, you’d be wasting valuable time and money sending postcards to renters. That’s where using GrowMail’s EDDM Map tool to select mailing routes enters the picture. Using the map tool for demographic research prior to finalizing your campaign enables you to avoid mailing areas with a high population of renters.
- Income Levels:
Perhaps there are houses on the market that are on the more expensive end of the spectrum. And the goal in your next campaign is to spread the word about these homes to a receptive audience. In this case, using GrowMail’s EDDM Map tool to identify mailing routes where most of the residents’ have a high annual income could result in your campaign performing better than it would if you were sending these postcards to an area with lower income levels.
Sending EDDM Real Estate Postcards Enables You to Share Housing Market Updates & Opportunities
Your audience has lots of responsibilities to deal with on a daily basis. The right insights, combined with persistence could result in more new business than you ever thought possible. Keeping audiences in the loop regarding important new developments within the housing market could go a long way towards building lasting relationships. Additionally, mailing postcards to recipients enables them to keep your information handy so they can act whenever the time is right for them.
Another added bonus of including postcards into your marketing strategy is the fact that they make the process of facilitating a meeting simple. That’s because you can include a QR code or campaign-specific URL on your EDDM real estate postcards that leads recipients to a page where they can book a meeting or RSVP to an open-house within seconds of receiving your postcard. Adding either component onto your postcard also allows you to track how successful your campaign was overall. That’s because once it ends, you’ll receive a report informing you of how many scans your QR code received, or how much traffic your unique URL received.
Understand Your Options as They Relate to EDDM Size Guidelines
When it comes to EDDM real estate postcards, size always matters. One of the biggest selling points for EDDM campaigns is the fact that you can use EDDM to send a larger mailer at the same price as a regular postcard. Here are some guidelines regarding EDDM Postcard sizes to remember:
- EDDM Brochures
The fact that you can fold your real estate EDDM postcards allows you to send brochures to mailing routes of your choice at no extra cost. This enables you to go into detail regarding market insights and updates you’re sharing with audiences.
- Minimum and Maximum Dimensions:
When designing your EDDM Real estate postcard, remember that each side must remain no longer than 15 inches or taller than 12 inches. These guidelines are particularly important when designing a jumbo postcard for EDDM campaigns.
- Weight and Thickness Requirements:
To secure EDDM rates, your postcards must be at least .0007 inches thick but no thicker than .75 inches thick. Additionally, your postcard must weigh less than 3.03 ounces. The design team at GrowMail is more than willing to design postcards for your campaign that adhere to EDDM size guidelines. To begin the design process, submit your request today!
Begin Sending EDDM Real Estate Postcards With GrowMail!
Sending EDDM real estate postcards is a proven solution for getting in front of new clients while reducing your customer acquisition costs. And you don’t have to embark on your next EDDM campaign alone. From audience building to design, the team at GrowMail has got your back. To begin sending EDDM real estate postcards, request a consultation.