Direct Mail Marketing Costs Explained

Cost is often one of the biggest determining factors for deciding whether or not you’ll embark on a new marketing endeavor. But too much lingering uncertainty about whether you can afford direct mail marketing costs could hurt your bottom line. Considering how effective direct mail is at lowering your customer acquisition costs, relying on it could have a positive ripple effect throughout your business. To help select the best direct mail solution according to your budget and goals, here’s everything you need to know about expenses associated with direct mail.

Targeted Direct Mail Campaign Costs

Crafting a message aimed towards connecting with specific customer profiles drastically increases the odds of getting the response you need. GrowMail’s targeted direct mail software makes this easier than you can imagine. That’s because you can rely on it to craft mailing lists based on the demographic insights you value most. Targeted direct mail campaigns also enable you to include personalization in your materials, which is essential for standing out nowadays.

And you don’t have to break the bank to conduct a targeted direct mail campaign. Depending on the quantity, size and timing of your campaign, you could begin sending targeted direct mail for just $0.56 per postcard. Before making a final decision, there are a few questions regarding your campaign that are worth asking. For instance, if you’re attempting to connect with a niche audience, like homeowners in an upper-class neighborhood a targeted direct mail campaign would probably be perfect. But if your message is broader, you may benefit from sharing it with a wider audience.

Every Door Direct Mail Campaign Costs

Suppose you have a message that everyone within a certain geographic location may find interesting. In this case, sending your postcards to everyone within a mailing route (or routes) of your choice could result in the outcome you desire. A few aspects of every door direct mail (EDDM) campaigns to keep in mind as you evaluate your options include:

• EDDM Sizing:

Sending your mail with EDDM means you’ll need to abide by a few size requirements. The minimum size needs to be at least 6 ⅛ inches high, or 10.5 inches long on one size. Additionally no side should exceed 12 or 15 inches. The maximum weight is 3.03 ounces and it must be at least 0.007 inches thick, without exceeding .75 inches in thickness. Get more details regarding EDDM size requirements here.

• EDDM Timing:
  

If you choose to execute an EDDM campaign, you’ll have two options regarding the timing of your campaign. The first is a five-day turnaround, and that option comes at no extra cost. But if you’d like your mail to go out sooner, you can elect for a three-day turnaround at a small additional fee.

• EDDM Route Selection:

Once you’ve selected your quantity, size and timing of your campaign, you’ll be able to select your mailing routes. You’ll start by entering the zip codes where your desired mailing routes are. Then, you’ll be able to choose specific mailing routes based on the demographic insights that are revealed. Your price per postcard which will generally be in between $0.37 and $0.59 regardless of the mailing route(s) you choose.

Saturation Direct Mail Campaign Costs & Definition

Saturation mail serves as a happy medium between EDDM and targeted direct mail. For just $0.19 per postcard, you can send fully-designed postcards to mailing routes of your choice based on a variety of demographic insights or to specific audiences. The low cost, combined with audience customization enables businesses of all types to benefit from saturation mailing campaigns. That’s largely because you can use the demographic insights provided by the saturation mapping tool to determine which mailing routes would be best to saturate.

If you’re unsure about which choice would be best, two key factors to consider include your target audience and campaign goals. Let’s say for instance that your goal is to make a one-time announcement to announce the opening of a new lawn care business. In this case, a one-time targeted direct mail campaign aimed at reaching older, high-income homeowners would probably be the best way to get the most bang for your buck. But if you’re attempting to develop strong brand recognition among an audience that resides in a certain location, EDDM or Saturation Mail would likely be your best bet. When deciding between EDDM and Saturation Mailing, size requirements are the main variable to keep in mind since you can’t send oversized postcards or brochures with saturation mail.

Discount Zone Direct Mail Marketing Costs

Discount Zones, offered exclusively from GrowMail enable marketers to leverage all of the benefits of EDDM campaigns at just a fraction of the cost. Using our software, we scan millions of postcard mailings, allowing us to identify places where we can increase production, allowing us to boost efficiency and postage savings. We create Discount Zones within these locations, allowing marketers to capitalize on these savings.

And using our Discount Zone map tool makes identifying these areas just as simple as selecting EDDM Mailing routes. Analyzing the demographic insights of your selected Discount Zones is just as easy – just press the tables tab right above the map to reveal the data. Keep in mind that unlike EDDM, Discount Zones are first come first serve. That means you may not be able to send your postcards to your selected Discount Zone(s) right away. To maximize your savings, you should try to reserve mailing dates in your chosen Discount Zones as soon as you can.

Speak With a Marketing Specialist About Direct Mail Marketing Costs Today!

If you still need help understanding any of the details related to direct mail marketing costs, don’t worry. GrowMail’s team of reputable, friendly marketing specialists is more than willing to talk through any questions or concerns you may have. Ready to begin mailing? Get the ball rolling on your next direct mail campaign by downloading a free postcard template of your choice today!