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Don’t underestimate the potential well executed dental direct mail marketing campaigns can have on your dental practice. There are more resources than you think at your disposal that are capable of helping you earn more repeat patients. If 2024 didn’t result in as many patients as you were hoping for, you’re in the right place. Below, you’ll find out why dental direct mail is the key to attracting more patients than ever before.
Use Dental Direct Mail Marketing Campaigns as a Part of an Omnichannel Marketing Strategy
Don’t fall into the trap of thinking that your audience can only be reached on one channel. The reality is that people in need of your dental services are receptive to marketing from a variety of channels. That’s where an omnichannel strategy enters the picture. If you’re unsure of what an omnichannel marketing strategy entails, here’s an easy way to think about it: sending postcards that include photos and comments from a recent Facebook status you posted. Also on those postcards is an invitation to join your email mailing list in exchange for a free tooth whitening on their first visit.
This strategy entailing social media, email and direct mail is a crystal-clear representation of what an omnichannel marketing strategy is. Essentially, an omnichannel marketing strategy entails the use of multiple methods for communicating with your target audience. And considering how much marketing audiences are being inundated with nowadays, the more places you can reach your target audience, the better.
Dental Direct Mail Marketing Campaigns Allow You to Connect With Target Audiences at Low Rates
If you have an idea of who you’re hoping to reach with your marketing message, mailing campaigns might be the most cost-effective way to reach that audience. Believe it or not, GrowMail has multiple low-cost solutions for connecting with specific audiences. The first is with Every Door Direct Mail (EDDM) campaigns. You can use EDDM campaigns to reach each address on a specific mailing route for just $0.23 each. And with GrowMail’s EDDM Map Tool you can quickly identify key demographic insights to help identify the best routes for your campaign.
Similar to EDDM campaigns, Discount Zones (exclusively offered by GrowMail) also enable you to reach your target audience for less than a quarter per piece. And you can use GrowMail’s Discount Zone map tool to help identify the best mailing routes to mail based on insights like age, family size and more. The main difference between Discount Zones and EDDM campaigns is that Discount Zone campaigns are first come first serve. Only one campaign can be conducted at a specific Discount Zone at a time. That means if you’re interested in sending mal to a Discount Zone at any point in the near future, you should reserve it now!
Use Your Postcard to Establish Authority by Answering Common Questions
You can’t blame people for not wanting to trust their oral health to any dental practice that opens its doors. In most cases, new patients will only book appointments once they find a dentist they can trust. And sending the right postcard goes a long way in helping to earn the trust of potential patients. Some ideas for using your postcards to build authority include:
- Hygiene Tips
Providing your audience with expert dental hygiene tips is one of the fastest ways to establish authority among skeptics. That’s because putting these tips into action could result in a brighter smile faster than they might expect. And that might be as effective a marketing tactic as you can ask for.
- Information Regarding Avoiding Common Oral Disease
Most members of your audience are likely unaware of the havoc oral diseases can wreak on their lives. By informing your audience about the dangers of these diseases and what steps they can take to avoid dealing with them, you could be building a lasting relationship with lots of the recipients on your postcards. Sharing this type of expertise could also be what separates your dental practice from competing ones in your area.
- Insights for Determining When an Appointment Should Be Made:
It’s not uncommon for people to experience the occasional toothache. But if it’s a recurring theme, that could be a sign of a bigger problem. That nagging toothache could be one of many signs that it’s time to schedule a dentist appointment. Informing audiences of what signs indicate that it’s time to schedule a dental visit on your postcards could get more patients to schedule appointments than you might think.
Track Your Campaign Results to Optimize Future Campaigns for Success
One of the most common dental direct mail mistakes is failing to track your campaign results. And it’s a shame so many mailing campaigns are executed without tracking, because there are multiple ways you can go about it. Tracking a mailing campaign is just as simple as tracking the results of an email marketing or paid social campaign. Some of the most common tracking methods include:
- QR Codes:
You can accomplish multiple goals for your campaign with a QR code. First is the fact that it helps you track your campaign success since you’ll receive a report informing you of how many recipients scanned your postcard once it ends. Additionally, you can use your QR code to lead recipients onto a page where they can book an appointment within minutes of receiving your postcard.
- Campaign-Specific Phone Number:
Let’s say for instance that you include a unique phone number on your postcard that’s only being used to schedule appointments. In this case, you can use call tracking software to see how many booking calls your practice received that resulted from your campaign. This provides much more accuracy than logging calls manually and saves time.
- Unique URL:
If you have a page on your website that’s only used for scheduling appointments, including it on your postcard won’t just make life easier for recipients. Including a unique URL on your postcards also enables you to see how many recipients found your postcard compelling enough to visit your site and schedule an appointment. Once your campaign ends, you can quickly see how many visits your unique URL received and compare that number with the number of expected visitors to gauge the success of your campaign.
Begin Leveraging Dental Direct Mail Campaigns Today With GrowMail!
Make this year your best yet by conducting your next dental direct mail campaign with GrowMail. All over the nation, dental practices just like yours are attracting and retaining visitors with a variety of proven direct mail strategies. To begin exceeding marketing goals for your dental practice, schedule a free consultation today. Our reputable, friendly marketing strategists are eager to get you on the path towards direct mail success.