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Spooky season is upon us, and one of the scariest things imaginable for marketers is overspending on marketing campaigns. Fortunately, there’s a variety of affordable options capable of helping you maintain low customer acquisition costs you can leverage without breaking the bank. Some of the most effective options for avoiding frighteningly high direct mail campaign costs include:
How GrowMail’s Discount Zones Enable You to Save on Direct Mail Campaign Costs
Exclusively offered by GrowMail, Discount Zones enable you to send mail to select areas for just $0.20 per piece. That price includes printing and postage, too. The reason why we’re able to provide such low rates in select areas is because we’ve identified areas where our printing efficiencies can be leveraged, allowing us to pass significant savings along to customers. Determining if your desired mailing routes qualify for Discount Zone pricing is simple, thanks to the map tool on our website.
If you’re considering sending postcards to a particular Discount Zone in preparation for the holidays, you should see if it’s available right now. That’s because Discount Zones are first-come, first-serve. That means if you’ve chosen to send your mail to a specific Discount Zone during a specific period of time, no one else will be able to send mail there until your campaign ends. At just $0.20 per piece (for a limited time), connecting with your audience won’t get much more affordable than this!
Use EDDM to Send a Larger Postcard for Less
Mail sent with Every Door Direct Mail (EDDM) goes to each address on your mailing route. But that’s not the only reason EDDM should be on your radar. Using EDDM enables you to take advantage of a wide variety of size options. You can use EDDM to send direct mail as small as a standard postcard, or as big as a brochure. And the price for sending 1000 standard postcards is the same as sending 1000 brochures.
Considering how effective a larger postcard or brochure can be for capturing attention, this could be a great strategy to leverage as the holidays approach. If you need help designing your campaign, that’s no problem! GrowMail’s proven creative team is eager to collaborate with you to bring your vision to life! To review details regarding the EDDM Mailing routes of your choice, use GrowMail’s EDDM Map tool.
Rely on Saturation Mailers as an Alternative to Targeted Direct Mail
Let’s say for instance that you’d like for your campaign to consist of more targeting than EDDM and Discount Zones provide. But in that same token, you still want to adhere to a budget. This situation is exactly where saturation direct mail enters the picture. Saturation mailing campaigns provide you with enhanced targeting options you don’t get with Discount Zones or EDDM. And postage prices for saturation mail starts at just $0.19 per piece!
Saturation mailing campaigns represent the best of both the worlds of EDDM and targeted direct mail at just a fraction of the cost. Imagine that you’re a local realtor attempting to connect with an audience of high-earning renters encouraging them to visit an upcoming open house you’re hosting. In this case, a saturation mailing campaign aimed towards individuals that make near or more than $100,000 annually could be the best way to get the response you need on time and under budget. Keep in mind that when it comes to saturation mailing campaigns, your postcards must be received by at least 90% of the homes on your selected mailing route.
Track Your Results To Find Out What Works Best
Now that you’re aware of the many options available for keeping your direct mail campaign costs low, the next step is measuring campaign success. After all, you won’t know if you’re achieving the ROI goals you set out to achieve on your campaign unless you track it. Luckily, tracking a mailing campaign is just as simple as tracking the results of an email campaign. A few trusted tracking methods for mailing campaigns include:
- QR Codes:
Including a QR code on your postcards can be useful for numerous reasons. First is the fact that you can use the QR code to get recipients onto a site where they can take the next step you have mapped out for them. Additionally, once your campaign ends, you’ll receive a report letting you know how many recipients scanned it. If that number is lower than you expected, changing course with your design or copy could result in the outcome you need.
- Tracking URL:
If your goal is to get recipients of your mailer to schedule an appointment or to purchase a new, specific product you’d probably include a direct link. In this case, that campaign-specific URL can also be used to track how effective your mailing campaign was. If you include a unique URL in your mail piece and it doesn’t generate as much traffic as you expected, that’s a good indication that a course correction is needed.
- Campaign-Specific Phone Number:
Some of your recipients may prefer to speak to someone directly regarding the offer or message on your mailer. Including a campaign specific phone number on your postcards enables recipients to ask questions about your mailer directly. And similar to the other tracking methods mentioned, once your campaign ends, you’ll receive a report detailing how many calls your mailer resulted in.
Begin Leveraging These Proven Strategies For Reducing Direct Mail Campaign Costs Today!
Don’t underestimate the impact direct mail could make on your bottom line. If the thought of embarking on a mailing campaign still scares you out of your shoes, don’t worry. Throughout the nation thousands of businesses across dozens of verticals rely on GrowMail to get mail delivered on time and under budget. The friendly, knowledgeable marketing specialists at GrowMail are eager to review your options with you at your earliest availability. To get the ball rolling, request a free printing quote, so a representative can reach out.