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The most successful marketers are always searching for new resources to add into their toolkits. But oftentimes it’s the tried and true methods that wind up delivering the best results. And mailing brochures is among the most battle-tested marketing solutions you may not be leveraging. If you’re new to mailing brochures, you may be unsure of how to get started. Below, we’ll provide you with all of the insight you need for getting started!
What are the Benefits of Mailing Brochures?
Considering how much attention marketers spend on the digital side, the idea of mailing brochures often falls to the backburner. But underestimating the impact of an informative well-designed brochure is a big mistake. Some of them include:
- Mailing Brochures Enable You to Share More Data
One of the biggest pain points marketers face is possessing an abundance of data, while being unable to showcase it. Brochures present a perfect opportunity to begin making the most of your customer insights. That’s because mailing brochures with charts, graphs and statistics could be exactly what it takes to win the trust of your most skeptical leads – especially if your competition isn’t doing the same thing.
- Brochures Are More Attention-Grabbing Than Other Types of Marketing Collateral
Suppose you see a flier from a neighborhood landscaping business at your local grocery store. Once you return home, you put some thought into it and decide you’re actually in need of some lawn care help. Unfortunately you can’t remember the name on the flier you saw earlier leading you to Google and Yelp. But luckily you check your mailbox to find a brochure from the same company. Giving audiences something tangible to remember your brand by is a must. And mailing a brochure containing photos of well-manicured lawns and facts about the importance of regular landscaping work makes leaving a positive impression on audiences easier than you can imagine.
- Brochures Can be Easily Saved and Shared
One of the most effective marketing strategies is positioning your customers and leads to do some of your marketing for you through referrals. By sending brochures that are so insightful that recipients revisit them or pass them along to friends or relatives, you could see your marketing results rise exponentially. Additionally, people prefer to consume marketing messaging on their own terms. And sending brochures allows your audience to receive your message when they’re ready to receive it.
Get Your Brochures Into More Households With Every Door Direct Mail (EDDM)
Now that you’re familiar with the benefits of mailing brochures, you’re ready to begin exploring options for sending them. And EDDM campaigns are right at the top of the list. Mail sent using EDDM makes it into the home of each address on a mailing route of your choice. And mailing brochures with EDDM allows you to send larger mail pieces for the same price as a basic postcard.
Let’s say you’re a real estate agent, and you’re attempting to send brochures with market insights to a new area you’re hoping to break into. In this case, you can use GrowMail’s EDDM map tool to identify mailing routes that contain a high concentration of residents that fit your main buyer persona. Then, you can continue taking the necessary steps to finalize your campaign. Relying on EDDM to mail your brochures allows you to send your brochures for just $0.47 each.
Ensure That Your Brochures Fulfill USPS Size Requirements
When relying on EDDM for mailing your brochures, ensuring that they meet the USPS’ size requirements is imperative. If your mailers are too big or too small, they won’t be mailed. Your sizing options for mailing brochures include:
- 8.5×11:
If your message is of the short and sweet variety, this is likely your most suitable option. Falling within the EDDM size guidelines, you can mail them as tri-fold brochures or fold them down to 8.5×5.5 as bi-fold brochures. - 11×17:
This is likely the best choice for brochures that are heavy on images or illustrations. Also abiding by EDDM size guidelines, you can mail 11×17 brochures tri-folded or bi folded down to 8.5×11. - 11×25.5:
If the goal of your brochure is to onboard recipients or provide a thorough analysis on a specific subject, this is likely your best bet. Although brochures this big don’t meet EDDM size requirements, GrowMail will still send them, or any custom size you have in mind. And keep in mind brochures this big must be tri-folded.
Remember to Track Your Results
Failing to track the results of your brochures is a major mistake. Without proper tracking, you won’t be able to accurately source orders or phone calls that you get as a result of the brochures you mailed. Some of the most common tracking options include:
- Tracking Phone Number:
Could you imagine asking anyone who called your business how they got your contact info? This cumbersome process is the exact situation a tracking phone number helps you avoid. Ultimately a tracking phone number enables you to easily source who called your business as a result of your brochures. - QR Code:
It’s not just on menus or TV commercials where QR codes come in handy. Including them on your brochures allows you to accomplish multiple goals. First is leading recipients to your website or landing page where recipients can take your desired next steps. QR codes also instantly grab the attention of recipients. And once your campaign ends, you’ll receive a report informing you of how many recipients actually scanned your code. - Unique URL:
A unique URL is a highly effective resource for helping to gauge how impactful your brochure was. Suppose the brochure you mail is so effective that it drives recipients to read more about it on the website you include in it. Once your campaign ends, you’ll receive a breakdown on how much traffic your unique URL received, helping you indicate whether or not your campaign was a success.
Begin Mailing Brochures Today With GrowMail!
Designing and mailing engaging brochures could make exceeding your marketing goals easier than ever. If you still aren’t sure where to start when it comes to mailing brochures, the marketing specialists at GrowMail can help. Businesses just like yours from throughout the nation have relied on GrowMail for help sending brochures, postcards and other marketing initiatives for more than 20 years. To begin your next campaign, request a free printing quote today!