Don’t underestimate the power of timing when it comes to marketing campaigns. For HVAC companies, the arrival of lower temps means it’s time to begin thinking about marketing your business during the winter months. The competition for new clients will be fierce! Need help implementing battle-tested strategies for marketing your HVAC company this winter? If so, you’ll find all the insight you need below.
Showcase Ratings and Reviews In the Materials You’re Using for Marketing Your HVAC Company
Let’s say that you’re on the search for a new service provider or product. In this case, it’s probably a fair assumption that you’d research reviews prior to making a commitment. The reality is that your best potential customers probably think the same way. That’s the benefit of leveraging user generated content when marketing your HVAC company. Leveraging resources like reviews, and testimonials can go a long way in convincing recipients to give your company a try.
For the vast majority of your recipients, finding online reviews is a key aspect of the buying process. But let’s say for instance that a local competitor has reviews that are stellar. You don’t want leads to get too impressed by them. In this case, including your high reviews can dissuade potential customers from going online and searching for more. That’s especially true if they’re in a pinch and need emergency services. So when designing your HVAC postcards this winter, don’t forget to include user generated content!
Use Postcards to Repurpose Social Media & Website Content
If you’re active on social channels like Facebook, TikTok or Instagram, that’s excellent. But one of the most common pitfalls to avoid is thinking that your entire audience exclusively uses these channels to receive their marketing messaging. Leveraging mailing campaigns while marketing your HVAC company helps ensure that leads that aren’t logging into social media daily still know about your services. And one of the best ways to make sure your offline audience is abreast of what makes your HVAC company different (or better) is the fact that you can use your postcards to repurpose your social media content.
Let’s say for instance that your company just installed a new water heater in a community where you’re hoping to generate more future business. Sharing photos of the project, along with a review could be a great way to convince recipients that your brand and team can be trusted. Another idea is to use your postcards to invite recipients that are online to connect with your brand on social media. In the event where they have questions about your services, that could be an opportunity for them to reach out and get their questions answered prior to booking a service visit.
Rely on Lesser-Used Marketing Materials to Find New Customers
When marketing your HVAC company during the winter months, don’t be afraid to change it up a little. Leveraging marketing materials you don’t see or use on a daily basis can deliver massive results. If you’re at a loss when it comes to unique marketing materials you can begin leveraging, don’t worry! Here are a few suggestions:
- Door Hangers:
Imagine that you just completed a service job in a new area. Suppose you’re hoping to become the “go-to guy” in this area. Leaving door hangers on the doorknobs of the neighboring addresses could be exactly what it takes. That’s because your door hanger full with details about your services and areas of expertise will be the first thing greeting residents upon entering their homes.
- Brochures:
There are probably numerous benefits to year-round maintenance of a home HVAC system. That means it’d be nearly impossible to use a postcard to provide insights regarding the importance of winter HVAC marketing. By leveraging Every Door Direct Mail (EDDM) to send brochures to mailing routes of your choice, you can easily communicate crucial messaging to your audience.
- Business Cards:
Perhaps you’re hoping to win more clientele at businesses. Attending networking events and exchanging business cards is a great way to get your foot in the door with them. By relying on GrowMail for assistance printing business cards, you’ll be well equipped to begin prospecting more business owners.
Rely on GrowMail’s Discount Zones to Send More Postcards at Lower Prices
Now that you’re aware of how to make your postcards stand out, you’re probably wondering about how much you’ll spend conducting a mailing campaign. The good news is that GrowMail can provide you with lower costs to specific mailing routes that enable us to use minimum quantities to leverage our economies of scale. These routes are known as Discount Zones, and they’re first come first serve. That means if you choose to run a mailing campaign in a specific Discount Zone, you’re the only marketer sending mail to that route during the duration of your campaign.
You can use GrowMail’s Discount Zone map tool to identify mailing routes that qualify for Discount Zone pricing. This tool also unveils key demographic insights about your prospective mailing routes. And did we mention that you can send postcards to Discount Zones for just $0.20 per piece? This low pricing enables you to benefit from mailing campaigns without having to press pause other marketing initiatives.
Connect With GrowMail For Assistance Marketing Your HVAC Company Today!
There’s no time like the present to start the process of leveraging direct mail campaigns for your HVAC company. If you’ve got questions that need to be answered prior to embarking on your next campaign, we’ve got you covered. The friendly, reputable marketing specialists at GrowMail guide companies to success with numerous strategies. Begin achieving better results when it comes to marketing your HVAC company by requesting a free printing quote from GrowMail today. The sooner you do, the sooner you can begin earning more new clients!