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Now’s the perfect time to begin analyzing the marketing strategy for your insurance agency. After all, the worst mistake you could make is to continue relying on the same strategies that failed to deliver results last year. This is also a great time to consider adding new marketing materials into your strategy. If you’re not leveraging postcards within your insurance agency marketing strategy, here are a few reasons to make 2025 the year that changes:
Mailing Campaigns Enable You to Go Into Greater Detail About Your Services and Products
You never know how many leads in your database have questions about your services. Getting these questions answered quickly and accurately could be all it takes to get some of them to become lifelong customers. Digital channels are insanely cluttered nowadays. So mailing brochures could be the best way to communicate what makes your insurance agency the best around. If you’ve never conducted a mailing campaign, you may be unaware of the fact that EDDM campaigns enable you to print, fold and mail brochures. And using GrowMail’s EDDM Map tool enables you to begin your campaign by selecting the areas you’d like to send your brochures.
You can also use the map tool to find insights related to the mailing route you’re considering sending your brochures to as well. So let’s say for instance that you’re hoping to garner more interest in your life insurance policies. In this case you’ll probably get more traction by targeting mailing routes with a higher concentration of adult homeowners above the age of 50. The first step is to enter your desired zip code. Then check the side panel to find the average age of your selected mailing route. This helps ensure that your brochures are only sent to an audience likely to respond positively to your message.
Postcards Enable You to Maximize User Generated Content (UGC)
Don’t forget to center your customer’s voice and experiences within your marketing efforts. The reality is that customers enjoy receiving incites about brands from other customers. That’s where user generated content enters the picture. A few ways you can leverage UGC in your mailing campaigns include:
- Statistics & Case Studies
The data you have stored from your customers has the potential to tell a vivid story about your agency. The same goes for industry statistics you might have access too. Including these insights on your mailers could go a long way in convincing recipients to work with you on their insurance policies.
- Testimonials
If your insurance agency has glowing reviews, show them off on your postcards! Doing so could result in more new business than you could’ve imagined. That’s especially true considering how many people nowadays research ratings and reviews before making a commitment.
- Certifications & Awards
If the staff at your insurance agency has worked hard to earn industry awards or certifications, why not include them on your mailers? Doing so has the potential to convince recipients that your agency is the best around. If your competitors haven’t achieved these awards you’re showcasing on your marketing materials, that also goes a long way towards winning more new business.
Including Postcards In Your Insurance Agency Marketing Strategy Enables Audiences to Act on Their Own Accord
Reaching out to your leads or lapsed clients in hopes of winning their business can get old, quickly. The reality is that your audience is busy, and finding a new insurance provider may not be at the top of their to-do list when you reach out. That’s where a well-executed mailing campaign enters the picture. You can’t overstate the importance of allowing recipients to make their decisions on their own schedule.
Sending postcards that contain a unique URL or QR code is a great way to empower audiences to act at their own convenience. Instead of being forced to schedule a meeting via phone or email, doing this allows audiences to take next steps whenever they’re ready. In a world where people are being inundated with advertising, this could be a way to win some good will with members of your audience. This approach also provides you with valuable tracking insights you can use to improve future campaigns.
Making Direct Mail Part of Your Insurance Agency Marketing Strategy Allows You to Communicate With a Wider Audience at Lower Prices
When adding any new marketing initiative into an insurance agency marketing strategy, cost is a top concern. But what you may not realize is that a mailing campaign is likely more affordable than you might think. Especially since GrowMail’s exclusive Discount Zones allow you to send postcards for just $0.20 per piece! Similar to EDDM campaigns, mail sent using GrowMail’s Discount Zones get sent to each address on a selected mailing route.
There are two main differences between EDDM campaigns and campaigns executed using GrowMail’s Discount Zones. The first is the fact that campaigns implemented using Discount Zones are up to 40% less expensive than EDDM campaigns. That’s because GrowMail possesses software capable of identifying areas where we can leverage printing efficiencies. This allows GrowMail to pass along savings to customers. The only requirement for achieving the price break is meeting the mandatory minimum for your campaign. You can find out determine if your chosen mailing route is eligible for Discount Zone pricing within seconds, too. Just enter it in our Discount Zone Map Tool.
Make Direct Mail a staple of Your Insurance Agency Marketing Strategy With GrowMail
You don’t have to embark on your first direct mail campaign alone. Take your insurance agency marketing strategy to unseen heights this year with help from GrowMail. For more than two decades, insurance agents throughout the nation have been relying on GrowMail for for earning more clientele. To find out why so many insurance agencies continue relying on GrowMail, request a free consultation today. One of our friendly, knowledgeable marketing specialists is eager to help you exceed your expectations for your next campaign.