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If you’re like most marketers who are new to postcard marketing, there’s no shortage of questions running through your mind right now. Perhaps you’re confused about how mailing campaigns can provide you with better results than the tried and true marketing platforms you’ve relied on in the past. Or maybe you’re wondering how the price point of direct mail compares to that of other types of marketing collateral you’re considering using. If you’ve got questions about marketing with postcards, we’ve got the answers you’re searching for right here.
Why are Postcards Such An Effective Alternative to Digital Channels?
Nowadays, audiences are constantly receiving marketing messaging from digital channels. Considering how impactful advertising online can be, the fact that brands have overwhelmingly decided to go all-in on digital marketing campaigns is understandable. But now, audiences are experiencing fatigue regarding digital marketing campaigns. That’s where postcard marketing enters the picture. Mailing campaigns allow you to express your message while giving your audience a break from being inundated with digital marketing.
Sending postcards enables audiences to consume your marketing message on their own time. Additionally, providing your audience with something tangible enables them to revisit your message whenever it’s convenient for them. And if your recipient knows of a friend or family member who’s on the search for the product or service you’re offering, they can easily take a picture and share it with them. And this is more effective than word of mouth considering how easy it is to miscommunicate important details.
What Resources Can Help Determine The Best Areas and Audiences to Mail to?
Many marketers who are new to direct mail frequently wonder how they should go about reaching their desired audience. And the truth is that there are multiple solutions you can rely on for connecting with your target audience through the mailbox. The first is with a targeted direct mail campaign. Using GrowMail’s Targeted Direct Mail software makes the process of reaching recipients that match your ideal customer profile easier than you think. That’s because it enables you to create mailing lists based on details like recipient age, income levels, home ownership status and more.
Another method for connecting with your core audience is every door direct mail (EDDM). Mail sent using EDDM gets sent to each address on your selected mailing route. And you can use GrowMail’s EDDM map tool to quickly identify potential mailing routes that contain a high population of recipients that match your ideal customer profile. This allows you to send postcards to each address for as low as $0.23 per piece. Here’s a pro tip: using GrowMail’s Discount Zone map tool to find out if your mailing route is available could unlock even deeper savings on your next campaign.
Frequently Asked Pricing Questions Regarding Marketing With Postcards
Questions about pricing are among the most pressing for many. Something that many are unaware of is the fact that there’s a mailing option for a budget of nearly every size. Here’s everything you need to know regarding the cost of direct mail campaigns:
- What are the Most Budget-Friendly Options for Conducting Mailing Campaigns?
GrowMail’s Discount Zones and EDDM campaigns are among the most affordable postcard marketing options available. GrowMail’s Discount Zones offer the same benefits of EDDM campaigns at a fraction of the cost. The major difference between them is that Discount Zones are available on a first-come, first-serve basis meaning Discount Zones can only contain one ongoing campaign at a time. So if you’re considering sending mail to a Discount Zone, reserve it today!
- Does Pricing Include Design?
Generally, pricing for design isn’t included in the cost of your campaign. But GrowMail can provide design assistance if needed. If design help is a necessity for you to break ground on your next campaign, our creative team is eager to discuss your design details at your earliest convenience. Additionally, our library of free direct mail templates is full of design ideas you can use at no extra cost.
- Can You Place a Print and Ship Order?
If you’d prefer to handle addressing and mailing yourself, you can place a print and ship order. This is a great option for non-mailing printed products like flyers, door hangers and rack cards.
How Can You Track The Results of a Postcard Marketing Campaign?
When it comes to questions about marketing with postcards, the topic of tracking is nearly unavoidable. If you’re not sure about how you can track the success of your mailing campaigns, here are a few options worth considering:
- QR Codes:
Including a QR code on your postcard enhances your campaign on multiple levels. First is the fact that they help to capture a recipient’s attention. And once you’ve earned their attention, they can scan the QR code to take the next step you had in mind for them, like making a purchase or requesting more information.
- Campaign-Specific URL:
Including your website on your postcard is always great, but what if recipients don’t know where to go once they arrive there? Including a campaign-specific landing page on your postcard helps to prevent this situation. And once your campaign ends, you’ll receive a report informing you of how much traffic that URL received, providing you with the insights you need for judging its success.
- Tracking Phone Number:
Even though it’s rare, you might have recipients that prefer to speak over the phone about the details of your postcard. In this case, including a unique tracking phone number on your postcard makes it easy for you to attribute those phone calls back to your mailing campaign.
Still Have Questions About Marketing With Postcards? Discuss Them With a GrowMail Marketing Consultant Today
Getting your first mailing campaign off the ground can be daunting when you’re new to the world of postcard marketing. Fortunately, you don’t have to embark on your upcoming campaigns alone. The team at GrowMail is more than capable of answering any questions about marketing with postcards you might have. To begin your journey with direct mail, create an account and submit a quote request today!