Types of Printed Marketing Materials You Should Begin Leveraging

Even though Mail is so ingrained in what we do that it’s literally in our name, GrowMail provides a variety of different printed marketing materials. Incorporating these marketing materials into your strategy is easier than you might think, too. Making matters even more intriguing for marketers is the fact that these marketing materials are more than capable of delivering results. The benefits of leveraging different types of marketing materials are immense. You can begin exploring the world of GrowMail’s non-mailing printed marketing materials by reading below!

 

Door Hangers

 

 

If you’re a landscaper, or home service provider, door hangers are capable of achieving a variety of goals for you. They boost visibility, reinforce brand recall while delivering a personal touch that many marketing methods can’t replicate. Let’s say for instance that your landscaping business just serviced a new client in an area. In this area, the residents are unfamiliar with your work.

 

Once you complete the landscaping work at your new client’s home, you can leave the door hangers you ordered on the doorknobs of everyone on that street. And bonus points if your door hangers feature images of your prior work. Because that allows people who receive the door hanger to easily envision their lawn looking as beautiful as the one shown. They also make it easy to contact you to book an appointment by listing a phone number, or displaying a QR code.

 


Rip Cards

 

 

Rip cards accomplish a variety of goals for marketers. Not only do they provide an engaging way for your audience to interact with your brand, they also provide something tangible for them to save for later. As we all know, considering all of the distractions that we’re faced with nowadays, memorizing information like a brand name or phone number is unlikely. But relying on rip cards allows users to easily spread the word about their brands while easily tracking the impact of their marketing efforts.

 

Rip cards are a relatively cost-effective marketing solution to add to your strategy, too. Instead of having to pay per click, or spend money on a mailing list, rip cards allow you to reach multiple interested leads with just one printed sheet of paper. One of the best ways to leverage rip cards is by featuring them in high-traffic corridors and hallways where the likelihood of someone tearing off an offer you provide is increased.

 

 

Yard Signs

 

 

Even though most people associate them with election season, yard signs can serve a variety of purposes. For instance, if you’re a Realtor, you can use yard signs to tell a neighborhood that a certain home is for sale, while providing interested parties with your contact information. Another way yard signs can be useful is if you’re hosting an annual event, and you need a solution for spreading the word to potential attendees. You can display yard signs that detail what attractions can be expected, the time, dates and address of the event all at high-traffic locations to increase the odds of getting a big turnout.

 

Yard signs have the benefit of being easy to design and install. In comparison to other solutions, they’re also highly cost-effective. One of the most important aspects of effectively using yard sins is ensuring that they’re well-designed. If you need assistance with creating a design for your yard signs,  reach out to the creative team at GrowMail for assistance.

 

 

Sell Sheets

 

 

You can’t overestimate the importance of tangible marketing collateral. That’s especially the case when attending big industry events like trade shows. That’s because you may come across some highly qualified leads. That’s where sale sheets come into play. With well-designed sell sheets enter the picture. Having a handy sell-sheet that answers the most common questions your leads have can have an undeniable impact on your bottom line. Trade shows aren’t the only place sell-sheets can be valuable.

 

They can also be effective when spearheading sales meetings and in retail displays. Let’s say for instance you’re a retailer and you have a new product going out on shelves soon. You could use sell sheets to introduce the new product to shoppers by including it in point-of-sale displays. Sale sheets make reading up on the new product easy for customers, allowing your staff to answer more specific questions related to the product. When it comes to customer education, sell sheets are an ideal solution.

 

 

Hang Tags

 

 

Every brand has an origin story that differentiates them from competitors. One of the best ways to share that story with potential customers is on hang tags that come with your products. Creatively sharing the story of how your brand came to be could be exactly what it takes to foster the brand loyalty you need for long-term success. Another benefit that comes with leveraging a well-designed hang tag is that it presents an opportunity for cross-promotion.

 

Let’s say for instance you feature a QR code on a hang tag, and a customer scans it. After the customer scans the code, they’ll land on a page where they receive a discount code that can be to use on a similar product they might enjoy. This may be the only way they’ll find out about said product. Additionally, hang tags can be essential for differentiating special, limited time products apart from standard offerings. When leveraged properly, hang tags have the potential to provide your marketing efforts with a much-needed spark.

types of printed marketing materials

Start Maximizing Different Types of Printed Marketing Materials Today With GrowMail

You can begin making the most out of different types of printed marketing materials with GrowMail today. To begin incorporating these printed marketing materials into your strategy moving forward, schedule a free consultation with GrowMail below. Our knowledgeable, experienced marketing professionals are capable of providing you with all the insight necessary for helping you make the most out of the different types of printed marketing materials you choose. Properly using different types of printed marketing materials has the potential to completely reinvent your marketing. Request your free printing quote today to begin using printed marketing materials from GrowMail!