Out-of-The Box Postcard Marketing Campaign Ideas That Deliver

Making sure the postcards that you send get read takes an abundance of creativity. In order for your postcard marketing campaign to translate into revenue, your mailers have to stand out. Instantly upon opening their mailboxes, recipients need a reason to keep your mailer handy, or else may go into the trash.

 

But with some out of the box thinking, your postcards will seamlessly go from mailboxes onto refrigerators. Continue reading below for the inspiration you need to make your next postcard marketing campaign a success.

 

Use Your Postcard Marketing Campaign to Tease New Products or Services

Your audience, especially people you haven’t heard from in a while, are eager to learn about the new products or services that you might have on the horizon. That’s why using your next postcard marketing campaign to preview exciting new offerings could be an ideal method for getting the results you desire. Think about your favorite brand. Now imagine if they mailed you informing you about a restock of one of your favorite products that you’ve ordered in the past.

 

This could be the gamechanger you needed so that you can begin saving your funds so you can make that purchase without any worries. Providing your audience with a “sneak peak” of what’s to come can be instrumental in helping your brand remain at the top of mind. Offering your audience a glimpse into the future is also pivotal for getting the engagement you need from your postcard marketing campaign.

 

Send Mail From Reputable Sources in Your Next Postcard Marketing Campaign

One of the most important aspects of your postcard marketing campaign is who your mail is coming from. That’s because it could be essential in capturing the attention of recipients. Some examples of who might grab the attention of your audience fastest include:

 

• Company Executives or CEO

Let your recipients know how highly you think of them by allowing them to hear from the head honchos. A personalized postcard from your CEO, or another higher up informs readers that you’ve taken the time to provide them with a highly important piece of information.

 

• Industry Leaders

Establishing or rebuilding trust is one of the most challenging tasks for brands. Someone from outside of your organization singing your praises could do wonders to boost credibility. That’s especially the case if that someone singing your praises has established themselves as a leader in your industry.

 

• Celebs/Influencers

In 2023, it’s no secret that influencer marketing can yield huge dividends. But what many marketers aren’t aware of is that combining influencer marketing with direct mail is a great way to get the best of both worlds. Could you imagine checking your mailbox one day and seeing a postcard featuring your favorite online personality or celebrity? Including a recognizable face or name in your postcard marketing campaign could be essential to getting the results you desire.

 

Make Your Postcard Marketing Campaign Interactive

If you think a postcard marketing campaign that delivers results starts and ends with a standard mailer with graphics, think again. In order to get conversions out of your postcard marketing campaign, you have to deliver an interactive experience to recipients. If you’re wondering how you can create such an experience, here are a few examples:

 

• Scratch-Offs

It’s no secret that offering discounts on your direct mail can move the needle. But what if your recipients had to do a little work to unlock that discount? By getting creative with your design and call to action you could engage highly interested leads by making them scratch off a section of your postcard to unlock a discount code.

 

• QR Codes

Although you’re more likely to see them at a restaurant than anywhere else nowadays, QR codes are an incredible tool for engaging recipients of your direct mail. They may receive a pile of postcards daily with offers and invitations, but yours could stand out with a call-to-action inviting readers to pull out their smartphones to see what surprises await them once they take a flick!

 

• Personalized URLs (PURLs)

Imagine flipping through a pile of mail, and seeing numerous offers, locations and website links and other marketing collateral until you stop and see a website link with your name on it. Seeing a URL with your name in it has the power to catch your attention and get you to engage by traveling to the website to see what the sender has in store for you. Not only are PURLs an effective way to boost engagement, they can also help you track the success of your postcard marketing campaign, too.

Send Direct Mail Based on Your Audience’s Real-Life Milestones

Timing is essential to the success of your postcard marketing campaign. Instead of reaching out to audiences as major holidays approach, you need to connect with them on dates that are highlighted on their personal calendars. Think birthdays, anniversaries or graduation dates. Connecting with audiences on special occasions to congratulate them can make your postcard marketing efforts a hit. And learning about when these special events might be taking place is easier than you might think.

 

The secret to learning about when the special occasions in the audience are happening is to make an effort to collect more first party data from your audience. But don’t simply ask questions like “what is your email address?” Make an effort to ask questions that align with your specialty. Pet stores, for example, could ask website leads when their pet was born to find out when to send birthday discount postcards out. E-commerce websites could ask if a purchase is for a gift, and if so, what’s the special occasion. Let’s say for instance a recipient says, the gift is for a wedding anniversary. This allows the e-commerce brand to send out postcards a few weeks prior to next year’s anniversary, keeping the brand at the top of mind.

 

Get Into More Mailboxes With Additional Postcard Marketing Campaign Ideas From GrowMail!

Even though you’re now equipped with ideas to use on your next direct mail campaign, you don’t have to go it alone. The friendly, knowledgeable marketing specialists at GrowMail are eager to help you get the results you desire from your next postcard marketing campaign. If you’re ready to make your next campaign a massive hit, book an appointment with a GrowMail marketing specialist today!