1-844-222-4769
If you’re noticing that your restaurant isn’t attracting as many diners as it used to, don’t worry. Getting more visitors through your doors is likely easier than you think. There’s a variety of proven resources available that are capable of helping you spread the word about the amazing food you’re serving up. If you’re unsure of how to begin leveraging certain restaurant marketing materials, you’re in the right place!
Leverage Restaurant Marketing Materials That Capture the Attention of Passersby
Overthinking your marketing strategy is among the biggest mistakes you could make. That’s because the reality is that some of the oldest, most traditional forms of advertising deliver the best results. A few traditional restaurant marketing materials that are capable of attracting the attention of people who may regularly drive or walk by your restaurant include:
-
Yard Signs:
Suppose your restaurant has an issue drawing crowds on weekends. In this case, displaying yard signs on the front curb advertising a weekend lunch special could grab the attention of drivers or pedestrians that wouldn’t ordinarily pay you a visit during the weekend. You can also use them to provide key details like your phone number, hours and website.
-
Posters:
A key aspect of enticing potential visitors to eat at your restaurant involves pictures. People don’t just want to hear about how great your food is, oftentimes they need to see it for themselves. That’s why printing and displaying high quality posters of dishes is a great way to increase traffic into your restaurant.
-
Flyers & Door Hangers
If your restaurant is located in a residential community like a college campus, flyers and yard signs can be more impactful than you might think for attracting new customers. That’s especially true if those flyers, door hangers and rip tags contain incentives for discounts or menus. Seeing your branding, food offerings and location could help your restaurant become the one that comes to mind first whenever nearby residents are in the mood to try something new.
Restaurant Marketing Materials to Send Audiences Through Direct Mail
Another common mistake regarding marketing for restaurants is failing to properly maximize direct mail. This is a particularly costly error considering how effective direct mail is at reducing your customer acquisition costs. A few ways you can begin leveraging the mailbox to begin attracting more diners include:
-
Postcards with Coupons:
Lets say your restaurant is new to the area and residents need an incentive to give your food a try. In this case, you could use every door direct mail (EDDM) to send a postcard with a first time order to every address on a mailing route of your choice. You never know – many of those recipients could become lifelong customers after giving your restaurant a first try.
-
Menus, Reviews & Directions:
Printing and mailing your restaurant marketing materials provides you with lots of opportunities to touch base with your audience. For instance, your first touchpoint could simply include a coupon and directions to finding your restaurant from a busy main road. Then, you could send another follow-up with a sample menu of some of your most popular entrees. After that, you could send a third postcard with photos and reviews. Considering how many possibilities there are when it comes to mailing your restaurant marketing materials, excluding the mailbox from your plans is a big mistake.
-
Anniversary and Holiday invitations:
Suppose you’ve been able to develop enough interest to get diners to try your restaurant for a first time. The next step is to earn their loyalty. One of the best ways to do that is by inviting them to spend the special occasions in their lives at your restaurant. By introducing a loyalty program and collecting key information about members upon signup you could foster a relationship with diners that lasts for years. Sending postcards with incentives for freebies or discounts on anniversaries, graduations or birthdays could be a great way to reduce churn among your diners.
How to Track the Results of Your Mailed Restaurant Marketing Materials
Tracking is just as important to direct mail campaigns as it is with email or any other type of marketing campaign. Tracking your direct mail campaigns is just as simple as tracking any other type of marketing campaign, too. A few of the most effective tracking methods for direct mail campaigns include:
-
Unique Phone Number:
It goes without saying that your phone number will probably go onto any marketing materials you send. But including a unique phone number accomplishes more than enabling interested recipients to get in touch with you. Including a unique phone number also allows you to attribute orders or reservations you received directly to your campaign.
-
QR Codes:
Since most recipients only anticipate seeing QR codes on your menu, including it on your mail piece presents a big opportunity to stand out from the crowd. And if you include one, you can quickly and easily drive recipients onto your reservation site, online ordering page or directly onto your website. Once your campaign ends, you’ll receive a report detailing how many people scanned your code allowing you to gauge the success of your campaign.
-
Tracking URL
Similar to your phone number, recipients nowadays expect to see your website. But including a campaign-specific URL enables you to trace how many recipients made their way to your website. Including an ordinary link to your website wouldn’t provide you with essential data for optimizing future campaigns for success. Once your campaign ends, you’ll be able to see how much traffic your tracking URL received. This enables you to understand how your campaign performed.
Begin Leveraging Proven Restaurant Marketing Materials From GrowMail Today!
Ready to begin making the most of these battle-tested restaurant marketing materials? If so, request a free printing quote today. Our team of friendly, motivated marketing experts is more than ready to help you exceed your marketing goals.
