Everything Realtors Should Include in an Open House Postcard

Realtors hoping to maximize turnout at upcoming open house showcases benefit from leveraging every method available for spreading the word. After all, relying solely on digital marketing methods like email and social media will only go so far. That’s where a well-designed, concise open house postcard enters the picture. You can read up on the key to creating open house postcards that lead to more attendees below!

Use Your Open House Postcard to Answer Key Questions & Make a Good First Impression

Creating a postcard worth saving is essential for maintaining familiarity with recipients. It’s also nice for anyone thinking about attending your open house to have something handy that contains details regarding start time, address and your contact info. Designing and mailing an open house postcard should prominently feature these details is essential for building trust with unfamiliar audiences. And if you don’t know where to start when it comes to designing your open house postcard, GrowMail’s library of real estate templates is a great place to start.

 

But if you’re busy preparing for the open house, and you don’t have time to design your own mailer for it, we’ve got you covered. Our design team knows exactly what goes into creating postcards that leave a lasting impression on your audience. So if you’re in need of assistance with your open house postcard design, reach out to our creative team today! Conducting direct mail campaigns for realtors throughout the nation provides our team with a wealth of experience you can lean on.

Include Photos of the Open House on Your Postcard

For lots of the people on your mailing list, seeing is believing. That means describing what makes the property being showcased at the open house won’t cut it. You’ll need to be sure to include photos that allow recipients to see what makes this particular house worth considering buying. Prominently displaying photos of the open house you’re showing could be exactly what it takes to get recipients that are on the fence about attending to show up.

 

The last thing you’d want to do is leave the appearance of the home to imagination. Picture mailing someone who’s recently taken the time out of their busy schedule to attend an open house only to be completely disgusted with what they saw. In this case, a postcard with no photos wouldn’t do a great job of enticing recipients to attend. But including high-quality photos of the house has the potential to help envision a recipient someday calling it home.

Follow Up With a Thank-You Postcard

Once you’ve sent your invitations and your open house has concluded, the next step is to thank attendees for showing up. You’d be surprised at how many Realtors conduct open houses without showing their gratitude for attending. Sending postcards thanking attendees for spending their valuable time at your open house goes a long way in differentiating you from the competition. Sending a postcard thanking recipients for attending your open house is also a great way to move leads down your funnel. 

 

Imagine sending a thank you postcard to someone that attended the open house, but due to a busy schedule hasn’t had a chance to inquire about it. They could open their mailbox and find your postcard thanking them for attending one day and suddenly remember to give you a phone call. Failure to send a postcard thanking recipients for attending your open house could result in another home catching their eye. In order to fully capitalize on your open house, you need to be proactive with your follow-up attempts.

Method for Tracking (And taking next steps)

One of the aspects of sending an open house postcard that often gets overlooked is tracking. This is truly a shame since tracking your postcards is essential for properly attributing sales. Additionally, the only way to optimize your future campaigns is to track the performance of the ones you’re planning. Some of the most effective ways to track the results of your campaigns include: 

 

• Unique URL/Landing Page:
  
  Are you allowing attendees to RSVP for your open house using a landing page? If so, including a link to that URL on your postcard is a great idea. You can even create a custom URL specifically for this campaign. And once your campaign concludes, you’ll receive a report detailing how much traffic your unique URL received.

 

• Tracking Phone Number:
  
  It’s a must to include a contact phone number on your open house postcard. But what many Realtors are unaware of is that deviating from your regular phone number and instead including a phone number exclusively for tracking purposes can help you accomplish multiple goals. Not only does including a tracking phone number allow recipients to get ahold of you. They can also help you trace how many phone calls related to your open house you received during your campaign.

 

• QR Code:
  
  If you’re allowing recipients to sign up for your open house online, a QR code is a great way to lead recipients onto that landing page. And once your campaign concludes, you’ll receive a report allowing you to see how many people scanned your QR code. And if you think they’re too difficult to set up, think again! You can do it yourself within minutes, or let our creative team handle it for you. 

Begin Designing Your Open House Postcard With GrowMail Today

You don’t have to embark on the process of sending your open house postcards alone. Hundreds of Realtors nationwide rely on GrowMail for assistance conducting mailing campaigns. You can begin the process by requesting a free printing quote today! After completing the form, a GrowMail marketing specialist will connect with you.