1-844-222-4769
As the holidays approach, people will begin setting their New Years Resolutions in the coming weeks. And as you probably know, getting more active is among the most common New Years Resolutions around. That makes this the perfect time to begin building a fitness center marketing strategy geared towards attracting more new clientele ahead of the new year. Below, you’ll find some proven strategies for implementing a fitness center marketing strategy that delivers results.
Develop an Omnichannel Marketing Strategy
Relying solely on one channel is among the biggest mistakes you could make. That’s because people that would be interested in your marketing messages across a variety of channels. Let’s say for instance that you’re relying exclusively on email marketing or social media to get the word out about your New Years Resolutions specials. In this case, you’re excluding people that aren’t logged on to their socials or email daily from receiving your message.
That’s why diversifying your marketing efforts by including a mix of offline and online methods is worth considering. Sending postcards that reiterate the messaging you share online is a great way to ensure you’re covering all your bases. Additionally, you can use postcards to bridge the gap between your online and offline audience by including images, comments and reviews from social media. This could be the perfect formula for increasing new year membership at your fitness center.
Use Postcards to Answer Questions About Your Gym
There’s a high likelihood that you have leads that are considering joining your gym, but they have questions that need to be answered. Mailing postcards presents the perfect opportunity to answer questions your leads have about joining your gym or fitness center. Some of the details that you should consider including in your postcards include:
- Programming & Equipment:
The most common questions many of your leads have will likely revolve around the programming you offer. That means including details about classes or group training sessions. Recipients that are on the fence about joining could potentially be convinced to join after seeing the equipment available to your members. Including details about what makes your gym or fitness center unique compared to competitors is essential.
- Hours and Location:
You never know how many of your recipients would be surprised to know how close your fitness center is to their home or office. In that same token, if your hours allow recipients to sneak in a workout before work that’s worth including in your postcards, too. Including basic details in your fitness center postcards is a small step that could go a long way towards earning more new clientele.
- Pricing & Specials:
If you’ve got New Years promos in mind, postcards are ideal for spreading the word about them. By including verbiage informing recipients that your offer won’t last long, you’ll motivate interested recipients to act quickly. And by including your regular pricing information you can allow recipients to properly budget for a membership in the future.
Offer Referral Incentives
Word of mouth is one of the most powerful tools available for growing your membership numbers. That’s why developing a referral program and including incentive details about it in your postcards is a must. After all, suppose you receive a gym recommendation from a friend that’s in good shape you’d probably be likely to join that fitness center. That’s especially the case when you do your research to see that your friend’s gym offers much more than competing ones.
One of the best aspects of implementing a referral program at your fitness center is that it’s free to do so! And since word of mouth marketing is free, a referral program is a great way to lower your customer acquisition costs. You’d be surprised at how many new members you’d attract as a result of a referral program. Just be sure to feature details about the parameters of the program on your postcards, and in places like your website and social media channels.
Track the Results of Your Fitness Center Marketing Campaign
Tracking the results of your fitness center marketing campaign is a must. That’s because tracking delivers valuable insights regarding how well your mailers resonate with your audience. A few ways you can go about tracking the results of your marketing campaigns include:
- QR Codes:
Suppose you’ve got a postcard in the mailbox. Probably fair to assume that you weren’t expecting to see a QR code. But that only makes you more curious as to what could be awaiting you once you scan it. Then, you’re taken to a webpage where you can learn more about the company mailing you. And once your campaign concludes, you’ll receive a report informing you of how many people scanned it.
- Tracking Phone Number:
It goes without saying that you should include a phone number to your gym or fitness center on your postcards. But taking the approach of including a unique phone number enables you to easily trace how many calls resulting in new members can be attributed to your mailing campaign. If your unique phone number gets lots of phone calls during the course of your campaign, then you know something’s working. On the other hand, if calls aren’t coming in that could be a sign to take a different approach in future campaigns.
- Unique URL:
Including a campaign-specific link is a great way to accomplish multiple goals. First is the goal of getting recipients to enroll immediately upon receiving your postcard. Additionally, at the conclusion of your campaign, you’ll be able to see how much traffic this URL received.
Begin Implementing Proven Fitness Center Marketing Ideas With GrowMail
Don’t wait until it’s too late to begin leveraging these proven fitness center marketing ideas. Our team of friendly, professional marketing specialists have been helping gyms and fitness centers exceed membership goals for years. And there’s no time like the present to find out firsthand why so many gyms and fitness centers rely on GrowMail for proven marketing solutions. To begin capitalizing on the many Americans hoping to reach new fitness goals in the coming new year, connect with a GrowMail marketing specialist today.