How to Grow Your HVAC Business On a Budget

You don’t have to break the bank to attract steady clientele for your HVAC business. If you’re at a loss when it comes to figuring out how to grow your HVAC business on a budget, you’re not alone. Fortunately, implementing battle-tested HVAC marketing strategies while on a tight budget is easier than you think. Some strategies you can use to begin growing your HVAC business on a budget include:

Reduce Your Customer Acquisition Costs

If you’re restricted to a tight budget, the last thing you want is to overspend on customer acquisition costs. To keep track of your customer acquisition costs, remember this formula: sales and marketing costs/new customers gained during your campaign. And if you’re looking for marketing solutions that are capable of delivering customers while maintaining low customer acquisition costs, search no further than direct mail. Relying on mailing campaigns for your marketing outreach enables you to connect with potential clients for as low as $0.20 each.

When it comes to both performance and cost, you won’t find a better fit than direct mail campaigns. That’s especially the case when partnering with a full-service mailing provider that you can trust every step of the way. If you need design, that’s no problem! Our friendly, reputable creative team is more than ready to help you execute your ideas.

How to Grow Your HVAC Business on a Budget – Identify and Connect With Your Ideal Clients

Another way to grow your HVAC business without overspending is by identifying your best prospects well before you kickstart your campaign. This reduces the risk of spending time and money reaching out to uninterested prospects. Once you’ve identified the characteristics of your ideal leads, here are a few methods for connecting with them:

 

• Targeted Direct Mail:

 

Let’s say for instance that you’re hoping to reach older homeowners since they’re less likely to take on the project of repairing their own HVAC systems. GrowMail’s Targeted Direct Mail software enables you to send postcards to recipients in a location of your choice that are 65+ and who own their own homes. These capabilities are essential to ensuring your message only reaches parties most likely to act on it.

 

• Every Door Direct Mail (EDDM):

 

Suppose that your goal is to earn more clients in a specific neighborhood. In this situation, implementing an EDDM campaign could be your best plan of attack. That’s because mail sent using EDDM gets delivered to each home on a mailing route. And using GrowMail’s EDDM Map tool allows you to perform demographic research on the mailing route you’re planning to mail. This enables you to make sure you’re connecting with an area that contains a high concentration of your target audience.

 

• Discount Zones:

 

This low-cost mailing option, exclusively offered by GrowMail enables you to reach leads for just $0.20 per piece. And similar to the EDDM map, you can use the Discount Zone map to identify mailing routes that contain a high population of leads you’d like to reach. 

Offer Rewards for Referrals

Don’t overlook free solutions for growing your HVAC business. A couple of the biggest resources for growing your HVAC business are renewals and referrals. Some ideas for reducing client churn while attracting new customers include:

 

• Implementing a Loyalty Program:

 

Encouraging recipients to schedule service with you after an initial visit can be challenging. That’s especially true if there’s lots of competition nearby. By implementing a loyalty program that provides members with a 20% discount on their 10th service appointment, you could encourage one-time clients to become loyal ones.

 

• Incentivizing Customer Reviews:

 

Suppose you’ve got customers that are blown away with the service your team provides. In these situations, encouraging these clients to leave customer reviews in exchange for a small discount can go a long way. Not only will recipients have a great reason to schedule service with your team again. Showcasing reviews on your postcards could also encourage leads on the fence about your service to finally schedule.

 

• Diversifying Your Marketing Channels:

 

Relying on just one marketing channel for all of your lead generation efforts is a big mistake. That’s because your audience is busy. Considering how much advertising gets consumed on a daily basis, you need to implement an omnichannel strategy to ensure your message gets heard. Omnichannel marketing consists of leveraging multiple channels to get your message across. By integrating your direct mail efforts with your digital marketing strategy you can ensure that your audience doesn’t miss your message.

Simplify the Scheduling Process

Your postcards can play a major role in the scheduling process. Suppose a recipient gets your postcard with the intention to schedule an appointment to get their ducts cleaned. But instead of calling your HVAC business, they pull out their phone and Google “HVAC near me” and call the first number they see. Although the postcard reminded the recipient of their service needs, it’s unfortunate that you didn’t get their business.

By including a QR code or a campaign-specific URL on your postcards, scheduling a service visit is a frictionless experience. Instead of going online to schedule service, recipients can take your desired next steps with a simple snapshot. And as an added bonus, including a QR code or a unique URL can also help you track your campaign success. These tracking insights are essential to improving your results on future campaigns.

Get More Insight on How to Grow Your HVAC Business From Our Marketing Specialists Today

Don’t underestimate the impact that low-cost, battle-tested marketing solutions can have on your bottom line. Implementing these strategies has the potential to completely transform your HVAC business. If you’re not sure where to start when it comes to growing your HVAC business on a budget, we can help! The marketing specialists at GrowMail have been helping HVAC businesses like yours exceed their goals for more than 20 years. To find out why so many businesses rely on GrowMail for marketing assistance, request a free consultation today.