Is Direct Mail Among the Best Nonprofit Marketing Tools Available?

Your secret weapon for increasing donor activity at your nonprofit is closer than you think. A highly effective direct mail campaign can boost donations, increase event attendance and more. Ultimately, the mailbox is among the most trusted nonprofit marketing tools around. And breaking ground on your first mailing campaign is simple. If you’re unclear on the benefits of making direct mail a part of your nonprofit marketing strategy, keep these facts in mind:

Direct Mail Offers Multiple Methods for Expressing Your Message

A key reason why direct mail campaigns are among the most effective nonprofit marketing tools you’ll find is because of how creative they allow you to get. And you can leverage Every Door Direct Mail (EDDM) campaigns for as low as $0.23 per piece. EDDM enables you to send mail to each address on a mailing route. And you can use GrowMail’s EDDM Mapping Tool to identify mailing routes that are home to recipients that match your ideal donor profile.

A few options for creatively leveraging EDDM campaigns to get your message across, including:

• Brochures:

Let’s say for instance that you cant confine your message to the limits of an average 6×9 postcard. In this case, sending brochures could be the perfect alternative. For as low as $0.47 per piece, you could express everything you need too. And you can use the extra space to add pictures and other elements capable of illustrating your nonprofit’s purpose and how donations are being used. 

• Oversized Postcards:

A key reason EDDM is so widely relied upon is because of the fact that you can mail an oversized postcard for the same price as a standard 6×9. If your message is too large for a regular postcard, but not enough for a brochure, an oversized postcard could be the answer you’re searching for. Additionally, oversized postcards could potentially grab the attention of recipients faster than an ordinary postcard. 

• Flyers/Sell Sheets:

Another creative way to capture the attention of your audience is with a well-designed flyer or sell sheet. That’s especially the case if you’ve got an event like a fundraiser or banquet coming up. They’re perfect for explaining details about upcoming events to donors in thorough detail.

Mailing Campaigns Are Among the Most Effective Nonprofit Marketing Tools for Reducing Donor Acquisition Costs

Suppose that your current donor acquisition strategies are leaving you wanting better results. Direct mail is the solution you’ve been waiting for. The robust targeting abilities direct mail offers enables you to provide messaging that resonates precisely with a well-defined audience. GrowMail’s Targeted Direct Mail software allows users to create mailing lists based on all sorts of demographic insights. Pretend the goal of your campaign is to spread awareness about a fundraising drive for area children to attend summer camp.

Building a mailing list targeting residential households with children and a household size greater than two is a great start. That’s because a mailing list with these parameters would likely eliminate single, young residents who would probably be least likely to donate. Spending money marketing towards unreceptive audiences is generally the culprit of rising donor acquisition costs. By focusing on reaching audiences that are most likely to respond, you’ll begin to reduce donor acquisition costs while increasing contributions to your nonprofit.

The Role of Personalization in Making Mailing Campaigns One of the Best Nonprofit Marketing Tools 

Imagine receiving a postcard that addresses you by name, while referencing the city you live in. That’s probably much more likely to grab your attention than a postcard simply addressed to “dear neighbor”. That’s just one reason why prioritizing personalization is a must for getting the response you need from your marketing campaigns. Whether it’s with direct mail or another marketing channel, audiences expect personalization within their marketing messaging nowadays.

That’s why GrowMail’s targeted direct mail software allows you to personalize the mail you send to audiences. Combining targeting with personalization on your next mailing campaign allows you to experience why the mailbox is one of the most effective nonprofit marketing tools firsthand. For even better results, add a testimonial that drives home the impact your organization has in your community. Doing so could be just what it takes to get more recipients involved in your organization.

Direct Mail Campaigns Are Equipped With Simplified Tracking Capabilities 

Tracking is an essential aspect of any marketing campaign. The same goes for any postcard marketing campaign you implement. A few ways you can track your direct mail campaign include:

• QR Codes:

One of the reasons postcards are such a highly effective nonprofit marketing tool is because they enable recipients to take your desired action within seconds. And once your campaign concludes, you’ll receive a report informing you of how many recipients scanned your QR code. 

• Unique URL:

Let’s say for instance that your postcard encourages recipients to sign up to volunteer for an upcoming event. In this case, including a URL that takes recipients directly to a page where they can sign up could be just what it takes to maximize your volunteer numbers. 

• Campaign-Specific Phone Number:

You may come across situations where people may prefer to ask questions about your nonprofit over the phone. Including a campaign-specific phone number on your postcards allows you to trace which calls were made as a result of your campaign.

Get More Insights About What Makes Direct Mail One of the Most Effective Nonprofit Marketing Tools Available From the Experts at GrowMail Today!

Now’s the perfect time to begin your journey with direct mail. Organizations just like yours are making inroads with volunteers and donors with a variety of proven postcard marketing strategies. If you’ve got questions about embarking on a mailing campaign, connect with us today so we can answer them. Leveraging nonprofit marketing tools that deliver results could result in more engagement with your organization than you could have ever hoped for. Make your next campaign your best yet by partnering with GrowMail to reach the right audience at the right time.