Best Landscaping Marketing Strategies For Attracting Clients During the Spring

As the calendar turns to march, homeowners throughout the nation are dreading another summer of tedious lawn work. And right now, your job is to connect with as many of these homeowners as possible. Implementing the right strategies has the potential to make this spring (and summer) one for the record books for your landscaping business. If you’re constructing your landscaping marketing strategy from scratch, direct mail is a great place to start. Some pointers to consider when leveraging mailing campaigns for your landscaping company include:

Targeting Your Audience & Personalizing Your Outreach

The first step towards reaching your dream client is determining who that is. For instance, let’s say the goal of your campaign is to connect with elderly homeowners who would rather pay for lawncare services than to attempt to do their own yard work. In this case, your ideal client would consist of anyone that meets the following criteria: Age older than 60 who own their own homes. And using GrowMail’s targeted direct mail software, you can build a mailing list consisting solely of recipients that fulfill this criteria.

 

Presenting your defined target audience with messaging that is addressing concerns they might have gives your landscaping company more of a chance at winning new clients than you think. That’s especially the case when you personalize your postcards. After all, the vast majority of your recipients are anticipating some form of personalization within the marketing materials they receive nowadays. Referring to recipients by name, or even including the city they live in can go a long way towards getting the response you desire.

Using Postcards to Showcase Work You’ve Done for Other Customers

You and your team work hard on landscaping projects for clients. Taking that into consideration, why not allow pictures of those projects to do some of the talking for you? After all, a picture is worth a thousand words. And the reality is that many recipients would likely prefer to see how well of a job your company does than to read about it. Including photos of your landscaping projects on your postcards also has the potential to answer questions leads may have about the services you provide.

 

Don’t stop at adding photos of your landscaping projects onto your postcards. Go the extra mile and include ratings and reviews from happy customers, too! Since many of your leads are going to spend time researching ratings and reviews prior to selecting one, adding your best reviews onto your postcards can help speed up your recipients’ decision making process. Additionally, adding reviews to your postcards could prevent your audience from being swayed by the positive reviews your competitors might have.

Leveraging Landscaping Marketing Strategies That Simplify The Booking Process

Nothing scares potential clients away like a lengthy booking process. And using your postcards to facilitate the booking process is easier than you might think. Some ideas to consider include:

 

• Including QR Codes On Your Postcards:

 

Once you’ve captured the attention of recipients with photos of your landscaping projects, along with a killer offer, it’s time to capitalize on it. The best way to do that is by including a QR code that leads recipients directly to a page where they can schedule a service date. As an added bonus, you’ll be able to find out how many recipients found your campaign engaging enough to scan it once it concludes.

 

• Put Your Booking Site On Your Postcards:

 

Don’t settle for including a generic link to your homepage on your website. You can make life even easier on recipients interested in scheduling service visits by including a link to your booking page. By including a link that takes recipients to a page where they can schedule a service visit, you’ll reduce the odds of recipients getting sidetracked. 

 

• Provide a Phone Number Specifically for Scheduling:

 

You might have leads that prefer to speak with a representative rather than to book online. In this case, including a phone number specifically for the purpose of scheduling service visits enables those recipients to possibly ask questions prior to finalizing an appointment. 

 

Diversifying Your Marketing Materials

Postcards are just one of the many printed products that are capable of taking your landscaping marketing strategy to new heights. Other landscaping marketing materials you should consider including in your upcoming campaigns include:

 

• Brochures:

 

Suppose you’re hoping to make inroads into a new community. In this case, mailing brochures that share lawncare tips and best practices could help to establish your landscaping company as a local authority on the matter. And this could be just what it takes to get recipients to schedule service with you instead of a competitor once a need arises.

 

• Yard Signs:

 

Let’s say for instance that you’ve just completed your first home in that new neighborhood you were hoping to earn more clientele in. This is the perfect situation to plant a yard sign there so neighbors and other passersby know who to call if they want their lawns to look similar. And if your branding is consistent with the postcards you send, this can do wonders to boost your brand recognition.

 

• Door Hangers:

 

Another idea for increasing brand recognition in areas where residents may not be familiar with your services is to hang door hangers. These are an underrated, yet highly effective method for capturing the attention of homeowners because they’re right there to greet them upon entering their homes This is a great way to connect with residents who may not check their mailboxes on a daily basis, too.

Get More Battle-Tested Landscaping Marketing Strategies from GrowMail Today!

Implementing the right landscaping marketing strategies could breathe new life into your business. But the clock is ticking. Spring will be here before you know it, so the best  time to begin planning your campaigns is right now. And more than two decades of helping businesses just like yours implement proven landscaping marketing strategies has given the marketing specialists at GrowMail the expertise necessary to guide you. If you’re ready to begin harnessing the power of postcard marketing to make this upcoming spring and summer your best yet, create an account and start your first order today.