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As the temps drop and snow begins to pile, the busy season for snow removal businesses is upon us. But unlike snowflakes, customers for your snow removal business won’t fall randomly from the sky. You’ll need to implement some proven snow removal business marketing techniques in order to attract the customers you’re searching for. Fortunately this is easier to accomplish than shoveling snow after a blizzard. Some best practices for getting started, include:
Prioritize Customer Feedback in Your Snow Removal Business Marketing Collateral
One of the biggest marketing mistakes you could make is neglecting the voice of your customers. Regardless of what you’re shopping for, researching customer reviews is a key step of the buying process for most consumers nowadays. That’s why including customer feedback in your marketing collateral is a must. Let’s say for instance that you’ve done such a great job removing snow for your customers that they sing your praises on their personal Facebook page.
This allows everyone in their network to see just how great of a snow removal job your team does. And if you are active on social media, including positive comments from those channels on your postcards can be more effective than you might think. The same goes for reviews and ratings on your Google My Business page. Including customer feedback on your postcards provides prospective customers with valuable insights while preventing them from being distracted by the high reviews of a competitor, too.
Explore All of Your Options for Reaching Your Ideal Client
Another mistake worth avoiding is diving head-first into your first campaign without a thorough understanding of all of your options. Failing to thoroughly research your marketing options could result in overspending, or in lackluster results. When relying on direct mail marketing to earn more snow removal clients, consider researching these methods:
- Targeted Direct Mail:
Imagine that your goal for the winter is to service more commercial clientele. In this case, you’d likely have an idea of who your ideal clients would be. But you may be unaware of how to reach these ideal potential clients. Relying on GrowMail’s targeted direct mail software enables you to craft a mailing list consisting only of these recipients.
- Every Door Direct Mail (EDDM):
Now, suppose there’s a new area in your community where you’re hoping to earn more new clients. Relying on Every Door Direct Mail campaigns enables you to reach every address on any mailing route of your choice. And with GrowMail’s EDDM Map Tool, you can easily determine whether or not your chosen mailing route contains a high concentration of your target audience.
- Discount Zones:
Discount Zones are an exclusive alternative to EDDM. Due to certain printing efficiencies we can leverage in certain areas, we’re able to provide price breaks to customers conducting campaigns in select mailing routes. The biggest difference between EDDM and Discount Zones is exclusivity. Once a Discount Zone is on the receiving end of a campaign, you have to wait until it ends to begin your campaign. Check the availability of your prospective Discount Zone today using the map tool featured below.
Track Your Campaign Results Using These Techniques:
Failing to track your campaign results is one of the most common, yet costly marketing mistakes you could possibly make. Tracking the results of your mailing campaigns is probably easier than you think, too. A few tracking methods to consider for your next campaign include:
- QR Codes:
Including QR codes on your postcards can impact your results in a few different ways. First, it helps your mailer stand out since it’s not every day that you receive a mail piece that contains a QR code. And since it does such a good job of grabbing attention, recipients may be more enticed to scan it which bodes well for your engagement.
- Tracking Phone Number:
Including a phone number on your postcard doesn’t just make it easy for recipients to contact you after a snowstorm. If you include a specialized phone number in your postcards, you’ll be able to track how many calls you got as a result of your postcards. At the end of your campaign, you’ll receive a report letting you know how many calls your mailer resulted in.
- Unique URL:
Driving recipients onto your website is another way you can track your campaign results. Including a campaign-specific URL on your postcards where recipients can quickly learn more or schedule snow removal service goes a long way. And once your campaign ends, you’ll receive a report letting you know how much traffic that URL received.
Keep Your Branding Consistent Across Channels
Confusing your audience is easier to do than you might think. Suppose that you have service trucks on the road with colors, and a logo different from the one on your mailers. This could result in audiences falling under the impression that these are two different companies. To reduce confusion among your leads and customers, maintaining consistent branding is a must. Designing assets that reinforce your brand is among the most crucial aspects of any successful campaign.
If you need assistance getting creative with your brand assets, don’t worry! There’s no need to break the bank on design costs. And considering how busy this time of year is for your snow removal business, you don’t have to concern yourself with the design process for your next campaign. The GrowMail creative team is eager to bring your ideas to life at your earliest convenience.
Begin Marketing Your Snow Removal Business With GrowMail Today
Leveraging these proven marketing strategies could make this a winter to remember for your snow removal business. Don’t wait until it’s too late to implement your next campaign. Our marketing specialists are eager to help you exceed your revenue goals. If you need assistance getting started, get your questions answered over a free consultation today. Snow removal and landscaping businesses throughout the nation rely on GrowMail for marketing assistance. To find out why, schedule a consultation today!