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If you’ve got a winter calendar stacked with events, it’s time to start getting the word out! After all, your potential attendees are probably booked and busy throughout the holidays. But if you notify your audience about your event early and often, you’re much more likely to exceed your attendance goals. And considering how cluttered the digital landscape is with holiday advertising the mailbox could be the best way to connect with attendees. If you’re thinking about implementing a winter event postcard campaign, consider taking these pointers in mind:
Use Your Winter Event Postcards to Encourage Recipients to RSVP Early
Nothing helps get people to RSVP quicker than the fear of missing out, or FOMO. Using an event postcard to Instill a sense of FOMO is probably easier than you think, too. All it takes is verbiage indicating that capacity is limited or first come first serve. Then, include a call to action that encourages recipients to RSVP directly from your postcard. One of the best ways to do this is to include a QR code that leads recipients onto your booking site.
Another option is to include a campaign-specific URL on your winter event postcards where recipients can quickly RSVP. This, along with a QR code can also provide you with tracking insights related to your campaign that you can use to optimize your future campaigns. The fear of missing out, combined with an easy-peasy sign up process could be exactly what it takes to exceed your attendance goals.
Explore Every Available Mailing Option to Secure Low Prices
Exploring all of your mailing options is a must prior to sending your winter event postcards. You may be surprised at how affordable some of those options are. That’s especially the case if you’re new to the world of direct mail campaigns. A few common mailing solutions you should consider include:
- Every Door Direct Mail (EDDM):
Let’s say you’re in charge of attendance for your community’s annual tree lighting ceremony for Christmas. In this case, you’d likely benefit from spreading the word throughout the community. And since EDDM campaigns enable you to send your winter event postcard to each address on any mailing route you select, this is probably the solution you’d need. And you can send EDDM postcards for just $0.23 per piece.
- Discount Zones:
Similar to EDDM, GrowMail’s Discount Zones also enable you to send mail to each address on a mailing route. But the catch is since these zones are exclusively offered by GrowMail, you’ll receive additional price breaks (up to 40% the cost of EDDM) when sending postcards to a Discount Zone of your choice. The catch is, these zones are first come first serve. This means that once someone has chosen to mail a specific Discount Zones, that zone becomes unavailable until their campaign concludes.
- Targeted Direct Mail:
Let’s say for instance that sending your event postcard to a well-defined audience is more important than price. In this case, a targeted direct mail campaign could be the solution you need. That’s because GrowMail’s Targeted Direct mail Software enables you to connect with audiences based on a variety of criteria including family size, home ownership status, age and more.
Include User Generated Content in Your Winter Event Postcard
There’s no doubt that your event will be one to remember this winter. But some recipients may not be convinced of that until they hear from other attendees. That’s where user generated content enters the picture. A few user generated content examples that can be highly effective for convincing recipients to RSVP include:
- Reviews From Past Attendees:
It’s no secret that this is the busiest time of year for a lot of folks. That means they’re probably going to be selective about how they spend their time. In order to convince your audience that your winter event is worth attending, including reviews from other attendees could be essential for increasing attendance.
- Social Media Comments:
There are multiple benefits to including content from social media on your winter event postcard. First is that doing so allows your offline audience an idea of just how popular your event is amongst online crowds. Additionally, showcasing comments from social media could answer questions recipients may have about your event.
- Event Photos
Don’t underestimate the power of pictures. For many of your recipients, seeing is believing. So if your event contains a photobooth, or a hashtag where attendees are encouraged to use when uploading photos online, sharing that content on your postcards can go a long way towards encouraging recipients to RSVP to attend.
Leave The Winter Event Postcard Design Process to the Professionals
For most people, design is the most daunting aspect of embarking on a mailing campaign. That’s especially the case during the holidays when there are dozens of other tasks to complete. But GrowMail provides a variety of resources capable of simplifying the design process, including a library of free direct mail templates!
But if you’re so busy during the run up to the holidays that you can’t fathom the thought of taking on the task of designing a postcard, don’t worry! Lots of marketers are in the exact same boat this time of year. That’s why GrowMail’s skilled, battle-tested creative team is eager to help you design your winter event postcards. To begin the process of designing your winter event postcards, get in touch with the creative team today. The holiday rush will be in full swing before you know it, so don’t delay!
Start Sending Postcards for Your Sending Winter Events With GrowMail Today!
Even though snow hasn’t started falling quite yet, your audience is nailing down their winter schedule. That means now’s the perfect time to begin mapping out your plan for sending winter event postcards. And the marketing specialists at GrowMail are eager to help you exceed your attendance goals with a variety of proven strategies. If you’re ready to get the ball rolling on your campaign in time for the holidays, request a free printing quote today.