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Leveraging the right home service marketing resources can be instrumental for increasing the amount of repeat clients your business brings in. Luckily, getting more repeat clientele for your home service business is likely easier than you might think. That’s especially the case when you include direct mail in your home business marketing strategy.
If you’re not sure about the impact postcards can play when it comes to helping you earn more repeat business, you’re in luck. We’ll provide you with all the insights you’re seeking below!
Yes – And Here’s Why Postcards Are a Necessity in Your Home Service Business Marketing Efforts
The key objective of any successful marketing strategy is to provide the right message to the right audience when it matters most. But reaching out to your audience whenever something needs to be painted or repaired isn’t very practical. That’s where well-designed postcards enter the equation. Including postcards in your home business marketing strategy allows your audience to contact you at their earliest convenience.
Let’s say for instance that you send out a batch of postcards to your community advertising your plumbing services. Once someone that’s received your postcard finds themselves in need of a plumber, they’ll probably be more likely to call the number on the postcard they have saved, as opposed to finding one online or through a referral. Ultimately, the lifespan of a postcard is among the main benefits of making direct mail a focal point of your marketing efforts. More reasons to include postcards in home service business marketing efforts include:
You Can Easily Track the Results Of Your Postcard Campaign
Another part of the appeal of postcards when it comes to marketing a home service business is the trackability they provide. It may come as a surprise at first, but tracking direct mail campaigns is as simple as tracking email campaigns. A few of the most effective tracking techniques for home service postcards include:
- QR Codes:
Even though you’re more likely to find QR codes on the menu of your local restaurant, they also simplify the process of tracking your campaign. That’s because applying a QR code onto your mailer allows recipients to navigate onto your website with a quick smartphone scan. And once your campaign concludes, you’ll receive a report allowing you to see how many recipients scanned the code.
- Tracking Phone Number:
It’s a foregone conclusion that you’ll be including your phone number on your postcards. With that in mind, including a tracking phone number accomplishes multiple goals for your home service business. Aside from just making it easier for recipients to contact you, including a tracking phone number also helps you trace how many phone calls can be attributed to your campaign.
- Unique URL and Landing Page:
Making postcards a focal point of your home service business marketing strategy also allows you to bridge the gap between your on and offline marketing efforts. Especially the case when including a unique URL and landing page on your mailer. And once your campaign concludes, you’ll receive a report allowing you to see how much traffic the landing page received as a result of your postcard.
Postcards Allow You to Stand Out with Personalization
It’s nearly impossible to open your mailbox without finding a slew of advertisements inside. Considering how much marketing audiences are inundated with nowadays, making sure your marketing collateral stands out is a must. And postcards that are personalized using your first-party data you have available are highly effective for helping them stand out. And there are lots of ways you can go about personalizing your direct mail with GrowMail’s targeted direct mail solution.
GrowMail makes referencing the city name, home ownership status, or your recipients first & last name as simple as it gets. And including these details in your postcards could be exactly what it takes to get recipients to make your postcard worth saving. Imagine receiving mailers from two competing plumbing companies. If one includes relevant details, like your hometown or home ownership status, it would likely catch your attention before a competing one lacking these details. As a result, you’d probably end up calling the first provider in a pinch, which is exactly why personalization is essential for your postcards.
You Can Use Postcards to Showcase Your Work
Relying on just your words to get your message across has never been more difficult. Now, more than ever seeing is believing for most people. That’s especially the case when it comes to trusting a new provider for work around the house. Allowing recipients to see how great of a job you and your team does could be the deciding factor for getting them to choose you instead of your competition. There are endless possibilities for showcasing your work within your postcard design, too.
For instance, you could provide before and after photos. Or perhaps you could showcase a step-by-step photo sequence of a job being completed. Regardless of which design route you take, GrowMail has design resources capable of helping you create a postcard that captures how great your team is at what they do. Our library of free direct mail templates allow you to design your mailer on your own. But if you’d prefer to leave it to the professionals, our highly skilled creative team is more than willing to help you bring your vision to life.
Include Postcards in Your Home Service Business Marketing Efforts By Partnering With GrowMail
Implementing a postcard marketing campaign doesn’t have to be costly or time consuming. And the results of a well-executed postcard marketing campaign are capable of leaving a lasting impact on your business. All across the country, home service businesses just like yours rely on GrowMail for proven marketing solutions. The marketing specialists at GrowMail are eager to help you leverage our wide range of resources to help you exceed your marketing goals. To get your next postcard marketing campaign up and running, request a free printing quote!