Why a Postcard Marketing Strategy is the Ideal Christmas in July Gift

Just because the suns out and there’s no Christmas movies on TV, doesn’t mean we can’t offer you a gift. That gift is the ability to develop a winning postcard marketing strategy. If you’re skeptical when it comes to the potential of postcard marketing campaigns, you aren’t alone.

But so many businesses have executed postcard marketing campaigns that yield results. That makes it pretty naive to assume that yours won’t be next! Here’s why postcard marketing campaigns are the gift that keeps on giving for so many businesses all year round:

 

Tracking the Success of Your Postcard Marketing Strategy is Easy

One of the biggest pain points for marketers is tracking the results of marketing campaigns.  Fortunately, you can track the results of a postcard marketing strategy in a variety of ways. Some of the most effective methods for tracking the results of a postcard marketing campaign include:

 

• Phone Numbers:Let’s say you operate a home renovation business, and you execute two direct mail campaigns, each offering a different discount, services, design, etc. Each campaign has a different phone number featured on the mailer. This allows you to associate any business you gain from the mailers with the unique phone number they feature. This provides all types of new insights like which geographic areas are more responsive, which designs resonate more, along with how much you’re spending on customer acquisition.

 

• QR Codes:Even though you’re more likely to see a QR code in your local restaurant than anywhere else nowadays, they can be instrumental for tracking your next postcard marketing campaign. They also happen to serve multiple purposes. They allow you to see who’s interested in your offer. Additionally you’ll seamlessly be able to push recipients further down your sales funnel.

 

• Landing Page:Lets pretend again for a moment that you’re a dentist that’s on the fence about making direct mail a fixture of your marketing strategy. By tracking the results of your campaign with a landing page, you can make booking simple for recipients while logging the attribution method for acquiring the new patient. That’s because with GrowMail’s landing page solution, you’ll receive a unique URL to feature on your postcard different from your ordinary website. This allows you to easily find out how many appointments you’ve received as a result of your postcard marketing campaign.

 

There Are Numerous Ways You Can Combine Your Postcard Marketing Strategy With Your Digital Marketing Efforts

If you thought that adopting a direct mail strategy means abandoning your digital marketing strategy, think again. There are a variety of ways you can integrate your efforts online with your postcard marketing strategy. Here’s how:

 

• With User Generated Content:When was the last time you bought something online without looking at a review, or getting some feedback from friends on social media? It’s probably been a while. These are all examples of User Generated Content.You can bet your bottom dollar that the best direct mail campaigns are the ones that feature user generated content. Because failing to include reviews, social media comments, or pictures on your mailer,  means recipients may search for them online and wind up on a competitor website.

 

• By Leveraging CRM Integrations:Executing your direct mail campaigns with a program that can be integrated into your CRM with ease allows you to make the most of your customer data. Let’s say for example that one of your social media followers signs up for email updates on your website. You can set up automatic mailers to send people that haven’t ordered from you after a set period of time without lifting a finger.And since the recipients are logged in your CRM, you can use the data they’ve provided to personalize the postcard you send them. This makes your direct mail stand out from the crowd and allows you to reach customers both on and offline.

 

• Seamlessly Driving Recipients Towards Your Website or Social Channels:If you don’t make it easy for your audience to visit you online, or follow you on your social channels they may avoid doing so altogether. That’s why you need to make the process of getting recipients to visit you online as seamless as possible.Provide your social media handles on your postcards, or include a personalized URL (PURL) to catch the attention of your audience and get them to navigate onto your website and social channels.

You Can Stand Out By Delivering Personalized Messaging With Targeted Direct Mail

Every marketer’s goal is to provide audiences with the right message at the perfect time. Targeted Direct Mail makes this goal easier. It does this by allowing marketers to choose who they want to reach based on a variety of demographic categories. Let’s say for instance that you perform marketing operations for a pediatric practice for children. You’ve been tasked with sending a postcard to high income earners who have families that have at least 2 children. GrowMail’s Targeted Direct Mail Software makes reaching this audience simple.

The ability to reach your most valued customers has the potential to reinvent your business. Whether it’s announcing an opening, or your goal is to drum up more sales, a Targeted Direct Mail campaign is versatile enough to get the job done. And once you’ve determined who you want to send your mailer to, we’ll even help you design it.

Begin Building Your Postcard Marketing Strategy With GrowMail Today

Find out for yourself why postcard marketing is the gift that keeps on giving. Schedule a free consultation with our knowledgeable, friendly marketing consultants today. We’ve successfully helped numerous businesses just like yours execute postcard marketing campaigns that deliver results. Christmas in July won’t last long. Before you know it, the temps will drop and the holidays will actually be upon us. Don’t wait until then to start developing your postcard marketing strategy. Start today by downloading a free postcard template!