End of Year Non Profit Postcard Marketing Ideas

As the end of the year approaches, closing the year on the right note is the top priority for non profits everywhere. When it comes to the resources capable of helping you increase holiday donations, postcards are right at the top of the list. If you’re unsure of where to start when it comes to embarking on a  non profit postcard marketing campaign ahead of the holidays, you’re in the right place. We’ll give you all of the insights you need below!

Mailing Non Profit Enables You to Easily Showcase Where Donations Go

As the holidays approach, people everywhere will begin receiving materials encouraging them to make donations to certain causes. By taking that concept to the next level and including images and testimonials of how your non profit serves the community, your postcards are much more likely to stand out from the crowd. And considering how busy your audience is during that time of year, quickly catching recipients’ attention is a must. The right design, combined with photos that clearly illustrate your mission can have a massive impact on your attempts to increase donations.

That’s especially the case if the other mailers your audience receives during this time of year aren’t as captivating. If you’re in need of design resources to help kickstart your non profit postcard marketing campaign, GrowMail has you covered! Our battle-tested creative team is always eager to take on new projects. So provide the details about your postcard design here, and a member of our design team will be in touch. But if you’re ready to embark on designing your campaign using your own design skills, check out our library of free direct mail templates to help you get started!

Use Your Non Profit Postcards to Simplify the Donation Process

One of the biggest mistakes you could make is making the donation process too difficult. And what you may not be aware of is that postcards are an excellent way to drive recipients directly towards your donation site. Here’s how: 

  • QR Codes:

Including QR codes on your non profit postcards accomplishes multiple goals. First is the fact that recipients can make it to your donation site with just a click of their smartphone cameras. Next is the fact that you’ll be able to receive a report informing you how many recipients scanned your code. This enables you to track the success of your campaign.

  • Campaign-Specific Phone Number:

Suppose you get a recipient that’s a little more old fashioned. And even though they found your message captivating, they’d prefer to handle donations over the phone. In this case, including a specialized phone number enables them to donate using their preferred method. And including a phone number that’s specifically used for this non profit postcard campaign enables you to trace how many donations were received as a result of the campaign.

  • Unique URL:

Let’s say for instance that you’ve got recipients that are willing to donate, but only after doing some research online first. In this case, once they’ve completed their research, having a landing page associated strictly with this campaign makes the process of accepting donations simple. That’s especially the case when you include that unique url on your postcard.

Non Profit Postcards Are Pivital For Implementing a Multi Channel Marketing Strategy

Another common mistake is to rely too heavily on a singular channel for the purpose of increasing donations. Spreading your attention across a variety of channels increases your odds of reaching people that could be interested in joining your cause. Pretend that you primarily focus your attention on social media and email. Lots of people that don’t have social media accounts. And many people avoid checking their personal email accounts with the same frequency as their mailboxes.

This is where leveraging a non profit postcard marketing campaign enters the frame. Incorporating direct mail into your efforts to increase holiday donations enables you to get your message across to more people that ordinarily would miss out on it. And suppose you’ve got content on your social media like comments about the positive impact your foundation makes. In this case, sharing those on your postcards is a great way to bridge the gap between your online and offline marketing efforts.

holiday season non profit postcard ideas

Explore All of Your Options For Reaching Your Target Doner

Once you’ve decided to embark on your campaign, the next step is to explore your options for sending. A few options to consider include:

  • Every Door Direct Mail (EDDM):

This option enables marketers to reach every address on any specific mailing route of their choice. And you can use GrowMail’s EDDM Map Tool to research which mailing routes contain the highest concentrations of your target audience. This helps you avoid wasting valuable funds by mailing areas that may not be as receptive to your message.

  • Discount Zones:

Exclusively offered by GrowMail, Discount Zones give you all of the benefits of EDDM campaigns at a fraction of the cost. These are areas where we’re capable of leveraging printing efficiencies, delivering price breaks we pass onto you, the customer. The biggest difference between the two is the fact that Discount Zones provide exclusivity that you can’t get with EDDM. For just $0.20 per piece, we’ll provide you with printing, postage and mailing to whichever Discount Zone you select.

  • Targeted Direct Mail:

Suppose you have an ideal customer profile in mind. You can use GrowMail’s targeted direct mail software to create a mailing list that consists solely of recipients that fit this profile. This option also enables you to personalize your postcards.

Begin Your Next Postcard Marketing Campaign With GrowMail

There’s no time like the present to embark on your next mailing campaign. That’s especially true considering the fact that the holidays are right around the corner. The marketing specialists at GrowMail are eager to help you embark on your next campaign, too. To begin sending non profit postcards capable of helping you exceed your donation goals, request a quote so a GrowMail marketing specialist can connect with you today.