Pediatric Dental Marketing Strategies for Back to School Season

Back to school season could be the perfect opportunity to breathe new life into your marketing efforts. That’s especially the case if you haven’t been leveraging direct mail in your marketing strategy. Not sure about how direct mail can improve your ability to attract new families into your practice? You’re in luck! You’ll find all of the details regarding pediatric dental marketing strategies to leverage during back to school season below!

Send Postcards Advertising Your Pediatric Services to Families In Your Area

Being able to target families that are in search of pediatric dental care ahead of school picture day is one of many benefits of integrating mailing campaigns into your marketing strategy. You can even rely on tools that enable you to mail specific addresses and zip codes at reduced rates. A few mailing options to consider taking advantage of this back to school season include:

• Targeted Direct Mail:

Suppose you’d like to create a mailing list filled with leads most likely to take advantage of your services. In this case, you’d like to reach families within the zip codes surrounding your dental practice that have at least one school-aged child, along with an annual household income of more than $50,000. To build this mailing list, you can rely on GrowMail’s targeted direct mail software that allows you to construct mailing lists based on a variety of demographic criteria including income, family size, home ownership status and more.

• Every Door Direct Mail (EDDM):

Let’s say for instance that you’re familiar with certain neighborhoods that are filled with families. In this case, you can use GrowMail’s EDDM map tool to identify and begin mailing these neighborhoods. And EDDM enables you to send your mailers to each address on your selected mailing route. In fact, you can even send brochures using EDDM. Abiding by EDDM size guidelines can be tricky, so double check the dimensions of your mailer(s) before finalizing your campaign!

• Discount Zones:

Similar to EDDM, Discount Zones enable you to send your postcards to each address on your selected mailing route. The difference is simple. Due to printing efficiencies in select areas, you can send postcards to Discount Zones at rates lower than EDDM by up to 40%! To find out if your selected zip codes or addresses of interest qualify for Discount Zone pricing, use the Discount Zone map tool.

Use Postcards to Inform Recipients About Low Cost or Seasonal Incentives

Lots of potential clients have the idea in mind that dental care is expensive. And that barrier can be nearly impossible to overcome unless you inform recipients about affordable or lesser-used services. Sending postcards informing recipients about a back to school teeth cleaning promotion could result in leads becoming lifelong patients. By including the price of those services directly on the postcard you send, you’re able to answer questions recipients have regarding price right off the bat.

Doing so could also help overcome another massive barrier, which entails earning the trust of new leads. Another way to build trust is by offering the opportunity for recipients to take advantage of incentives like priority follow-up booking in six months. This enables you to make your practice seem more in demand among parents that are unfamiliar with your practice. It also displays to audiences how much your community trusts your staff with the oral health of their children.

Why User Generated Content is Among the Most Successful Pediatric Dental Marketing Strategies

When it comes to building trust with new leads, letting current patients do the talking for you is more instrumental than you think. The reality is that your audience is probably going to do some research on your practice and services prior to scheduling appointments. By including user generated content in your postcards, winning the trust of leads is easier than you might think. User generated content consists of information that can only be provided as a result of interactions with patients. Here are a few examples:

• Reviews:

It goes without saying that most potential patients of yours will be searching for online reviews before scheduling an appointment. Including your positive reviews directly on your postcards drastically reduce the odds of leads finding a competitor online after reading their reviews. Additionally, reviews from current or previous clients could answer questions leads have about your services.

• Awards & Certifications:
  

If you’ve spent years earning awards or certifications, you’re making a massive mistake failing to include them on your postcards. Including small trust badges acknowledging your achievements could do wonders when it comes to earning the trust of new leads. That’s especially true if your mailers contain awards your competitors haven’t earned.

• Social Media Photos & Comments:

Nowadays, being active on social media is a must when it comes to connecting with new leads. But the reality is that some families that may be interested in your services may not be following you on social media yet. If your social media channels contain pictures of happy customers, or comments about how wonderful your services are, sharing that content on your postcards is essential for building trust among new leads.

Make Scheduling Appointments Simple for Parents

Parents are busy during the beginning of the school year with open houses and shopping checklists. That’s why making the scheduling process simple is a huge help. One way that captures attention while making scheduling appointments easier is adding QR codes onto your mail. After all, most recipients won’t be expecting to see it in a mail piece as they would in a restaurant. And the ability to schedule an appointment after a quick snapshot takes just seconds which is perfect for busy parents.

Another tool for easing the process of scheduling appointments is a unique url and landing page. Creating a URL specific to your campaign leading recipients to a booking site saves time by allowing them to avoid navigating your website to schedule an appointment. And as an added bonus, using a unique URL and landing page enables you to track how successful your campaign was. The same goes for using QR codes. After your campaign, you’ll receive a report detailing how many people scanned your QR code or navigated to your landing page.

Begin Leveraging These Pediatric Dental Marketing Strategies With GrowMail Today!

You don’t have to embark on your next mailing campaign alone. After decades of helping dental providers earn more clientele, the marketing specialists at GrowMail are well versed in proven dental marketing techniques. Ready to begin attracting more clients using cost-effective, proven pediatric marketing strategies? If so, kickstart your next campaign by downloading a free dental direct mail template today!