Why Postcard Marketing is the Best-Kept Secret for Retailers

Retailers everywhere are searching through every nook and cranny hoping to find the little known ways to exceed their marketing goals. With retailers all searching for a competitive edge trying to fine-tune their marketing strategies, you need to think outside of the box. Relying on the same marketing strategies that your competitors use won’t do you much good. You need to “zig” while they “zag. That’s where an effective postcard marketing strategy enters the picture. For decades, direct mail has been one of the most reliable methods of retail marketing. To find out how you can use direct mail to improve your marketing strategy continue reading below.

Personalized Direct Mail Helps Your Brand Remain At the Top of Minds

Figuring out the trick to remaining on the minds of your audience is the culprit of many sleepless nights for retail marketers. There’s nothing worse than pouring time, energy and hard earned money into marketing methods that don’t translate into sales. That’s where taking advantage of mediums that offer higher brand recall rates than digital marketing channels, like direct mail come in handy. When it comes to advertising on digital platforms, only 44% of people recall a brand upon seeing an online advertisement. 

But that number increases to 75% when people receive direct mail advertisements. So even though you may not be ready to completely abandon your digital marketing efforts, shifting your focus onto untapped marketing channels has the potential to yield massive results. And let’s be clear, a direct mail strategy can be seamlessly integrated with your digital marketing efforts. In fact, since direct mail campaigns are so affordable, leveraging them could allow you to eventually redirect funds into more of the digital strategies you’re successfully using.

Postcard Marketing Could Reduce Your CAC (Customer Acquisition Costs)

Another issue that plagues retailers is the process of lowering your customer acquisition costs. Reducing your customer acquisition costs has the potential to have a domino effect throughout your business. If you’re unsure of how to calculate customer acquisition costs, here’s the equation:

Marketing Expenses/Customers Acquired=Customer Acquisition Costs

Here are some of the ways direct mail campaigns can help you when it comes to lowering your customer acquisition costs:

• By Allowing You to Target Specific Audiences With Relevant Messaging

The data that you collect about your customers is worth its weight in gold. That’s because while your competitors provide you with generic marketing collateral that everyone sees, you could catch the attention of future customers with personalized, targeted direct mail. Some of the demographics that you can target with direct mail includes married or single adults, high income earners, and specific age groups just to name a few.

• By Making it Easier to Connect With Lapsed Customers

At this point, it’s no secret that it’s cheaper to maintain current customers than to go fishing for new ones. That’s why you need every resource available to help reconnect with past shoppers you haven’t heard from in a while. Some of the best opportunities to send postcards to customers you haven’t heard from in a while include birthdays, anniversaries, or when you have dwindling inventory on past products they’ve purchased.

• By Helping You Test What’s Working and What Isn’t

Mailing your audience allows you to conduct a variety of A/B tests. Let’s say you want to figure out what type of promotion drives the most revenue for your business. You could craft a specific offer to one audience, while providing an alternative offer for a separate but similar audience. Then, once you determine which one yields the most results, you’ll be able to extend that offer to your broader audience.

This is just one example of how you can use direct mail for A/B testing which can be instrumental in determining the best ways to connect with your audience. By A/B testing things like promotions, landing pages and more, reducing your customer acquisition costs  is simple. That’s because A/B testing allows you to invest more of your marketing dollars in strategies that have been proven successful while doing away with ineffective ones.

Postcards Are Ideal for Creating an OmniChannel Marketing Strategy

One of the biggest mistakes any marketer can make is neglecting offline marketing channels. Believe it or not, even in the year 2023, you still have potential future customers that don’t spend much time online. So if your marketing strategy doesn’t include a method for getting across to your offline audience, you could be missing out big time. Fortunately, getting across to this audience doesn’t have to be complicated.

Sending direct mail is one of the oldest, most effective methods for engaging your audience. And GrowMail makes seamlessly integrating direct mail into your larger marketing strategy easier than you can imagine. By failing to connect with offline shoppers, you could be leaving hundreds of thousands of dollars in revenue on the table. Implementing an omnichannel marketing strategy with direct mail could truly differentiate your brand from competitors, allowing you to crush your sales goals.

Automated Postcard Marketing Campaigns Could Lighten Your Workload

If you’re a marketer with a laundry list of items to cross off of your checklist, adding new initiatives onto your agenda might just be the furthest thing from your mind. But that’s where GrowMail enters the picture. Busy marketers can take a deep breath of reassurance when it comes to implementing postcard marketing because GrowMail does all the heavy lifting for you. This gives you the time needed to manage all of your other responsibilities, while allowing you to strengthen your connections with customers. 

This makes direct mail an ideal solution for busy retail marketers with lots of responsibilities. If you think postcard marketing campaigns entail you individually stamping and addressing all of your postcards prior to running to the post office anytime you want to send mail, think again. GrowMail’s API seamlessly integrates with your CRM, allowing you to easily automate your direct mail campaigns. But GrowMail’s ability to lighten your workload doesn’t stop there. Once your campaign has concluded, you’ll be able to analyze various insights regarding your campaign, like ROI, lead attribution and more.

Begin Your Postcard Marketing Journey Today With GrowMail!

If you’re ready to tap into the goldmine that is your offline audience, there’s no better way to do so than with an effective postcard marketing strategy. And there’s no partner more prepared to help you implement a successful postcard marketing campaign than GrowMail. After 20 years providing direct mail expertise to hundreds of businesses across a variety of verticals, we’re more than ready to help you reignite your marketing strategy. Book a free consultation below to learn how the marketing specialists at GrowMail can help you leverage direct mail to help you exceed your goals.

Book An Appointment With a GrowMail Marketing Specialist Today!