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Why Targeted Direct Mail Works (and How to Get Started)
Targeted Direct Mail is a smarter, more strategic way to reach the right customers with the right message—at the right time. Instead of sending the same offer to everyone, you … continued
Category: Direct Mail
Seven Postcard Marketing Strategies for Restaurants Who Need More Diners
If you’re reading this, you know how much work it is to get your restaurant bustling with new customers. The phrase “If you build it, they will come” is only … continued
Why Postcard Marketing is the Best-Kept Secret for Retailers
Retailers everywhere are searching through every nook and cranny hoping to find the little known ways to exceed their marketing goals. With retailers all searching for a competitive edge trying … continued
Three Mandatory Steps for Choosing the Right EDDM Routes
One of the main benefits of EDDM campaigns is the fact that they’re so easy to start. But for some people, starting out is the hardest part. That’s especially the … continued
Four Battle-Tested Home Service Marketing Strategies
Home service business owners and marketers, know that new customers don’t grow on trees (no pun intended). If you’re used to growing your business at networking events, posting flyers on … continued
Is Every Door Direct Mail Worth It? (Plus 6 Tips to Make Your Campaign Count)
If you’re a business owner asking yourself, “Is Every Door Direct Mail really worth the investment?”—you’re in good company. The short answer? Yes. Every Door Direct Mail (EDDM) is one … continued
7 Tips for Real Estate Postcard Marketing Success
If you’re at a loss when it comes to deciding how to spread the word about your real estate services, you aren’t alone. Realtors everywhere have thrown thousands of dollars … continued
The Future Has Arrived With Automated Personalized Direct Mail
Traditional direct mail advertisements earned the nickname, “junk mail,” because it lagged behind digital marketing in targeting and lead tracking. Worst of all, it filled all our mailboxes with spam. … continued