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Three Mandatory Steps for Choosing the Right EDDM Routes
One of the main benefits of EDDM campaigns is the fact that they’re so easy to start. But for some people, starting out is the hardest part. That’s especially the … continued
Category: Every Door Direct Mail
Is EDDM Worth it? Plus Six Tips on Making Your Campaign Count
Deciding to embark on a direct mail campaign can lead to marketers asking themselves a variety of questions. One of the most common questions being, “is EDDM worth it?” If … continued
Pros and Cons of Running an EDDM Campaign
There are numerous reasons why you might be on the fence when it comes to starting your first EDDM campaign. Maybe you’ve tried sending direct mail on your own in … continued
What is Every Door Direct Mail (EDDM)?
You can never have too many low-cost marketing solutions. So if you’re unfamiliar with the ins and outs of a successful Every Door Direct Mail, or EDDM campaign, get ready. … continued
6 Postcard Marketing Mistakes to Avoid at all Costs
Direct Mail used to be complicated, especially if you’re not a marketer by trade. As such, many ventures ended up wasting money or missing growth goals by making postcard marketing … continued
Benefits of Using Direct Mail and Digital Marketing to Diversify Your Marketing Mix
There are so many resources marketers can use to get their campaigns in front of their target audiences. The question is, whether or not marketers are maximizing these resources. For … continued
5 Direct Mail Facts Beginners Need to Know
Executing your first direct mail strategy comes with challenges that you may find overwhelming. Fortunately, overcoming those challenges might be easier than you think. One of the challenges related to … continued
USPS Every Door Direct Mail vs USPS Saturation Mailing: What’s the Difference, and Why Does It Matter?
Savvy direct mail marketers know that there are two bulk mailing methods to send postcards to targeted areas. The options are USPS Saturation Mailing or Every Door Direct Mailing (EDDM). … continued