Earn More Clients Using These Fall Real Estate Marketing Ideas

Finishing your year on the right note is probably easier than you think. Failing to use this time of year to strengthen your connection with your audience is a big mistake. Are you unsure about which fall real estate marketing ideas are capable of delivering the results you need? A few trusted techniques you can begin using today include:

Ensure Your Fall Real Estate Marketing Strategy Entails Multiple Channels 

Don’t put all of your eggs in one basket by relying too heavily on just one particular channel for your marketing outreach. Leveraging an omnichannel marketing strategy, which entails including multiple marketing methods in your outreach strategy is essential to strengthening brand recognition. Let’s say for instance that there are some fun upcoming events in your community like a fall festival. By providing reminders about these events in your postcards, and on your social media channels you could establish your Realty agency as a pillar in your community. Additionally, sharing this type of information on your postcards enables recipients to keep it somewhere handy so they can easily remember details about them. 

The same goes with your personal contact information for whenever they’re ready to buy or sell. Developing an omnichannel marketing strategy that includes direct mail also enables you to bridge the gap between your online and offline audiences. Suppose you’re active in the community and support it by volunteering at local high school events. In this case, showcasing photos and details about your community involvement on social media won’t do much to convince offline recipients that you’re rooted in your community. Sharing photos or comments about your Realty’s involvement on your postcards is a great way to showcase your community involvement to your offline audience.

Use Halloween Postcards to Address Key Concerns

For most members of your audience, fall is also known as the spooky season. And one of the most frightening aspects of buying or selling a home scaring recipients out of making a move is current interest rates. If there’s been considerable update within the housing market, sharing a market update could ease reservations recipients have regarding buying or selling their home. Perhaps if recipients see there are positive developments within the local housing market, they’d be open to meeting with you to review their plans.

Additional concerns members of your audience may have could revolve around a lack of education regarding the nuances of home maintenance  as the seasons change. That’s especially the case if your location is known for intense storms during this time of year. By using your expertise to provide quick tips and facts about the ins and outs of home maintenance best practices that work for the houses in your area, you could ease concerns current renters have about becoming homeowners. Doing so also serves as a potential icebreaker. Recipients may have questions and choose to begin a rapport by reaching out and asking you.

Send Seasonally-Inspired Real Estate Postcards

Whenever you have new properties hitting the market, inviting your audience to participate in an open house at some point is a must. Well-designed invitations should be a core focus of your fall real estate marketing strategy. A few ideas to keep in mind for postcards you plan on sending in the coming weeks, include:

• Design Your Postcards For Fall With the Right Colors:
  
  The colors you use in your postcard design has a bigger impact than you might think. By making sure your design includes colors like yellow, orange, green and brown you can evoke feelings of warmth, friendliness and optimism among recipients. Need assistance designing your open house postcards this fall? No problem! GrowMail’s design team is eager to work with you to help bring your idea to life.

• Express Gratitude During the Holidays:
  
  It’s not everyday you open the mailbox to find a personally addressed mailer thanking you for spending your hard earned money with them during the year. By expressing thanks to your audience of past clients and leads for working with you in the past, you could earn more business than you thought possible from a mailing campaign. That’s especially true if your competitors are failing to do so!

• Try a Giveaway:
  
  Everyone enjoys Halloween candy or baked goods around Thanksgiving. Since that’s the case, a great way to attract the attention (and business) of new leads is to include giveaway details for a sweet treat in postcards you send for open houses or to showcase newly available properties. This is also a great way to separate your Realty apart from competitors.

A Must For Your Fall Real Estate Marketing Campaigns: Track Your Campaign Results

Once your postcards have been designed, you need a solution in place for tracking your campaign results. A few of the most common tracking methods used by Realtors include:

• QR Codes:
  
  Leveraging QR codes enables you to feed two birds with one worm. That’s because including them on your postcards enables recipients to quickly visit your website to view properties or to schedule a meeting with you. Additionally, once your campaign ends you’ll be able to see how many recipients scanned it allowing you to gauge your campaign performance.

• Unique URL & Landing Page:
  
  That’s not the only way you can make the process of scheduling an appointment with recipients easier. You can also include a campaign-specific URL that takes users directly to a site where recipients can sign up for a meeting with you. Once your campaign ends, you’ll receive a report detailing how much traffic this URL received, giving you valuable insight on your campaign’s performance.

• Tracking Phone Number:
  
  Including your phone number on your fall real estate marketing postcards is a must. But you don’t have to include your ordinary, every day line. By including a tracking phone number on your postcards, you can trace how many recent phone calls your Realty received back to your campaign. And just like the above methods, you’ll receive a report detailing how many phone calls this unique number received at the end of your campaign.

Begin Putting These Fall Real Estate Marketing Ideas to Use – Schedule a Consultation Below!

If you’re nervous about embarking on your first direct mail campaign, we’re here to help! Realtors all over the country rely on GrowMail for assistance conducting campaigns that yield results. To make your upcoming fall real estate marketing campaign your best yet, complete this form to receive your free quote today!