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Is EDDM Worth it?

Is EDDM Worth it? Plus Six Tips on Making Your Campaign Count

Deciding to embark on a direct mail campaign can lead to marketers asking themselves a variety of questions. One of the most common questions being, “is EDDM worth it?” If … continued

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Jordan Smith

March 24, 2023

Direct Mail, Every Door Direct Mail

lead attribution

5 Benefits of Tracking Lead Attribution

One of the biggest pain points for marketers is watching other teams take credit for new revenue coming through the door. Everyone notices when a new campaign gets launched, but … continued

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Jordan Smith

March 21, 2023

Marketing, ROI

real estate postcard marketing

7 Tips for Real Estate Postcard Marketing Success

If you’re at a loss when it comes to deciding how to spread the word about your real estate services, you aren’t alone. Realtors everywhere have thrown thousands of dollars … continued

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Jordan Smith

March 16, 2023

Direct Mail, Postcards, Real Estate

personalized direct mail

The Future Has Arrived With Automated Personalized Direct Mail

Traditional direct mail advertisements earned the nickname, “junk mail,” because it lagged behind digital marketing in targeting and lead tracking. Worst of all, it filled all our mailboxes with spam.  … continued

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Jordan Smith

March 14, 2023

Direct Mail

A marketer users an EDDM Mapping Tool to target carrier routes in Santa Monica, CA.

Pros and Cons of Running an EDDM Campaign

There are numerous reasons why you might be on the fence when it comes to starting your first EDDM campaign. Maybe you’ve tried sending direct mail on your own in … continued

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Jordan Smith

March 9, 2023

Every Door Direct Mail, Marketing

Tracking direct mail leads with GrowMail

Tips for Tracking Direct Mail Leads

Intro:  The launch of a new marketing campaign always has teams on the edge of their seat waiting to hear about a flood of new business and positive ROI. But … continued

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Jordan Smith

March 3, 2023

Direct Mail, ROI

What is Every Door Direct Mail (EDDM)?

You can never have too many low-cost marketing solutions. So if you’re unfamiliar with the ins and outs of a successful Every Door Direct Mail, or EDDM campaign, get ready. … continued

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Jordan Smith

February 28, 2023

Direct Mail, Every Door Direct Mail

direct mail partners

5 Things to Look For in a Direct Mail Partner

Introduction:  Finding a direct mail partner to deliver print media to your customer’s mailboxes isn’t always as easy as it sounds. If you’ve worked with a marketing service provider before, … continued

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Jordan Smith

February 23, 2023

Direct Mail

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