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Three Mandatory Steps for Choosing the Right EDDM Routes
One of the main benefits of EDDM campaigns is the fact that they’re so easy to start. But for some people, starting out is the hardest part. That’s especially the … continued
Author: Jordan Smith
Four Battle-Tested Home Service Marketing Strategies
Home service business owners and marketers, know that new customers don’t grow on trees (no pun intended). If you’re used to growing your business at networking events, posting flyers on … continued
Is EDDM Worth it? Plus Six Tips on Making Your Campaign Count
Deciding to embark on a direct mail campaign can lead to marketers asking themselves a variety of questions. One of the most common questions being, “is EDDM worth it?” If … continued
5 Benefits of Tracking Lead Attribution
One of the biggest pain points for marketers is watching other teams take credit for new revenue coming through the door. Everyone notices when a new campaign gets launched, but … continued
7 Tips for Real Estate Postcard Marketing Success
If you’re at a loss when it comes to deciding how to spread the word about your real estate services, you aren’t alone. Realtors everywhere have thrown thousands of dollars … continued
The Future Has Arrived With Automated Personalized Direct Mail
Traditional direct mail advertisements earned the nickname, “junk mail,” because it lagged behind digital marketing in targeting and lead tracking. Worst of all, it filled all our mailboxes with spam. … continued
Pros and Cons of Running an EDDM Campaign
There are numerous reasons why you might be on the fence when it comes to starting your first EDDM campaign. Maybe you’ve tried sending direct mail on your own in … continued
Tips for Tracking Direct Mail Leads
Intro: The launch of a new marketing campaign always has teams on the edge of their seat waiting to hear about a flood of new business and positive ROI. But … continued